Sync Campaign Manager 360 with Comscore to automate ad verification and audience measurement workflows. Stop manually exporting impression data, reconciling delivery metrics, and building cross-platform reports between your ad server and measurement provider.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When campaigns go live in Campaign Manager 360, automatically push impression and creative data to Comscore for real-time viewability and verification tracking. Eliminate manual tag reconciliation and catch discrepancies immediately.
Pull validated audience demographics and reach metrics from Comscore into Campaign Manager 360 reporting dashboards. Give media buyers a unified view of delivery performance and audience validation in one place.
Automatically merge impression-level data from Campaign Manager 360 with Comscore's cross-platform audience metrics. Create comprehensive performance reports that reconcile ad server delivery with third-party verification.
Monitor discrepancies between Campaign Manager 360 reported impressions and Comscore verified views in real time. Trigger alerts to trafficking teams when variance exceeds thresholds so they can investigate placement issues immediately.
At campaign completion, automatically append Comscore's verified audience composition, reach, and frequency data to Campaign Manager 360 campaign records. Build a historical archive that includes both delivery and third-party validation metrics.
When Comscore identifies audience composition shifts or reach gaps, automatically update Campaign Manager 360 targeting parameters and creative rotations. Keep campaigns optimized based on validated measurement data without manual trafficking updates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Comscore with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Campaign Manager 360's impression-level delivery structures and Comscore's audience measurement taxonomies, so you can connect ad serving data with verification metrics without transformation layers.
Redbird maps Campaign Manager 360's campaign hierarchies, placement IDs, creative rotations, and impression logs to Comscore's audience segments, verification tags, reach curves, and cross-platform metrics automatically. The AI understands how to match ad server event data with measurement provider validation, reconcile impression counts with verified views, and join delivery dimensions with demographic breakouts. No need to build custom ETL or maintain mapping tables between delivery systems and measurement vendors.
faster than exporting CM360 data and uploading to Comscore reporting tools
Redbird can pull from Campaign Manager 360 and Comscore simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Comscore.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Comscore, or from Comscore back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or measurement update in Comscore.
Trigger when a campaign's flight dates begin and impressions start serving.
Fire when a placement or creative reaches a specified impression volume.
Detect when trafficking teams modify creative weights or rotation schedules.
Push granular impression, click, and conversion event logs to external systems.
Modify geo, demographic, or contextual targeting parameters on active placements.
Create cross-channel attribution analysis combining display, video, and conversion data.
Fire when Comscore refreshes validated audience size or composition for a property.
Trigger when verified impressions diverge from reported delivery by set threshold.
Detect when Comscore generates new reach and frequency analysis across devices.
Refresh demographic composition and behavioral attributes for tracked audiences.
Generate new ad verification pixels for campaign tracking and viewability measurement.
Pull validated cross-platform reach curves and frequency distributions for analysis.
Stop reconciling ad delivery and verification data across platforms. Redbird AI connects Campaign Manager 360 and Comscore to automate measurement workflows and unify reporting.