Connect Braze and
Zendesk with AI

Sync support interactions with lifecycle campaigns and close the loop between customer service and marketing. Stop manually exporting ticket data to build suppression lists or copying feedback into campaign briefs.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Suppress users with open support tickets from promotional campaigns

Automatically sync active Zendesk ticket data into Braze user segments to exclude frustrated customers from sales-focused messaging. Update suppression lists in real-time as tickets are created or resolved, ensuring promotional campaigns only reach satisfied users.

Trigger post-resolution re-engagement campaigns based on ticket closure

When high-priority Zendesk tickets are marked as solved, automatically enroll users in targeted Braze win-back or satisfaction campaigns. Personalize messaging based on ticket category, resolution time, and CSAT score to rebuild trust and drive re-engagement.

Enrich Zendesk tickets with Braze campaign engagement history

Surface each customer's recent campaign interactions, email engagement patterns, and lifecycle stage directly in Zendesk ticket views. Give support agents context on what messaging the user has received to provide more informed, personalized support responses.

Create support tickets from campaign feedback and unsubscribe reasons

Automatically generate Zendesk tickets when users mark Braze emails as spam, unsubscribe with negative feedback, or report issues via in-app messages. Route feedback to the right support queue with full campaign context for rapid response.

Alert marketing when support volume spikes for campaign cohorts

Monitor Zendesk ticket creation rates segmented by recent Braze campaign recipients. Automatically flag when specific campaigns drive unusual support volume, enabling marketing to pause problematic sends or update messaging before tickets escalate.

Report on customer journey health across marketing touchpoints and support interactions

Combine Braze engagement metrics with Zendesk ticket volume, CSAT, and resolution data to build unified customer health dashboards. Track how lifecycle stage, campaign frequency, and message personalization correlate with support needs and satisfaction scores.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Zendesk with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Braze's campaign orchestration logic and Zendesk's ticket lifecycle, so you can connect customer engagement with support reality without middleware or manual exports.

AI that reads campaign structures and ticket metadata

Redbird maps Braze user attributes, custom events, Canvas steps, and campaign tags to Zendesk ticket properties, custom fields, user profiles, and satisfaction ratings. The AI understands how to match external_id fields across systems, translate campaign names into ticket tags, and parse unsubscribe reasons into actionable support context. Define sync logic in plain English and Redbird handles schema mapping, deduplication, and bidirectional updates.

Canvas membership sync
Ticket status to user segments
CSAT scores to user profiles
Campaign context in tickets
10×

faster than building custom API sync scripts between Braze and Zendesk

No need to maintain webhook handlers, map custom field IDs, or rebuild integrations when either platform updates their data model

Auto-generated reports

Redbird can pull from Braze and Zendesk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Zendesk.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Zendesk, or from Zendesk back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event in Braze or support interaction in Zendesk, then update records, enrich data, or trigger workflows in either system.

Braze
Triggers & Actions
Trigger

User enters or exits Canvas

Trigger when a user begins a lifecycle journey or completes a multi-step campaign flow.

Trigger

Campaign sent or delivered

Trigger when a specific email, push, or in-app message is successfully sent to a user.

Trigger

User unsubscribes or marks as spam

Trigger when a user opts out of messaging or reports content as unwanted.

Action

Update user attributes

Write custom attributes or tags to Braze user profiles based on support data.

Action

Add or remove from segment

Update segment membership to include or exclude users from targeting criteria.

Action

Track custom event

Log support interactions as Braze custom events to trigger campaigns or update user journeys.

Zendesk
Triggers & Actions
Trigger

Ticket created or updated

Trigger when a new support case is opened or when ticket status, priority, or assignee changes.

Trigger

Ticket solved or closed

Trigger when a support issue is marked as resolved or permanently closed.

Trigger

CSAT rating submitted

Trigger when a customer submits a satisfaction survey response after ticket resolution.

Action

Create ticket

Generate new support tickets with campaign context, user metadata, and custom field values.

Action

Update ticket fields

Add tags, update priority, or write to custom fields on existing tickets with marketing context.

Action

Add internal note

Append agent-facing notes with campaign engagement history or lifecycle stage information.

Braze
+
Zendesk

Ready to connect your stack?

Start syncing Braze and Zendesk in minutes. Build workflows that close the loop between customer engagement and support without writing code or managing API credentials.

Get started → Book a demo