Sync Walmart retail performance data into Braze to power smarter lifecycle campaigns. Stop manually exporting Luminate sales reports and uploading CSVs to enrich customer segments. Redbird automates the connection between your retail data and customer engagement platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync shopper purchase patterns and basket behavior from Walmart Luminate into Braze as custom attributes. Segment customers based on in-store category preferences, purchase frequency, and basket size to personalize messaging. Keep customer profiles updated as new Walmart data arrives daily.
Monitor Walmart Luminate inventory metrics and automatically pause Braze promotional campaigns when products are out of stock at key stores. Prevent wasted ad spend and customer frustration by suppressing messages for unavailable SKUs. Re-enable campaigns automatically when inventory is replenished.
Compile Walmart point-of-sale data, category trends, and velocity metrics from Luminate into automated weekly reports. Distribute insights via Slack or email so brand teams can adjust Braze campaign priorities based on retail performance. Include SKU-level sales, share metrics, and year-over-year comparisons.
Push Braze email open rates, click-through rates, and conversion events into Walmart Luminate's data environment. Correlate digital engagement with in-store purchase behavior to measure campaign impact on retail sales. Build a unified view of customer journey from messaging to point-of-sale.
Monitor Walmart Luminate for sudden category performance changes or emerging shopper trends. Automatically notify Braze campaign managers and suggest segment adjustments or new messaging opportunities. Include context like trending products, competitive shifts, or regional variance.
Capture campaign creative, audience definitions, send volumes, and timing from Braze and match to corresponding Walmart Luminate sales data by period and geography. Store combined data in a unified archive for long-term attribution modeling. Enable marketing mix analysis with retail-validated results.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's user event schemas, segment definitions, and campaign structures alongside Walmart Luminate's point-of-sale hierarchies, shopper data formats, and inventory feeds — automatically mapping retail data to customer profiles.
Redbird parses Luminate's product hierarchies, UPC identifiers, store formats, and sales metrics, then intelligently maps them to Braze custom attributes and event properties. The platform understands how to join shopper IDs, household data, and basket compositions with your CRM identifiers and user segments. When schemas change — new Luminate data feeds or Braze attribute structures — Redbird adapts mappings automatically without breaking workflows.
faster than exporting Luminate CSVs and manually uploading to Braze segments
Redbird can pull from Braze and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Walmart Luminate.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Walmart Luminate, or from Walmart Luminate back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or Walmart Luminate data refresh — Redbird handles the rest across both systems.
Trigger when a Braze email, push, or SMS campaign is delivered to a segment.
Trigger when a customer enters a specific Braze Canvas journey or workflow step.
Trigger when Braze logs a specific user behavior event like purchase or app action.
Write new custom attributes to Braze user profiles from external data sources.
Programmatically add or remove users from Braze segments based on external conditions.
Automatically stop or restart Braze campaigns based on inventory, performance, or external triggers.
Trigger when Walmart Luminate updates point-of-sale or product performance datasets.
Trigger when product inventory at Walmart stores drops below or rises above defined levels.
Trigger when new basket, household, or shopper panel data becomes available in Luminate.
Retrieve Walmart point-of-sale data for specific products, date ranges, and geographies.
Pull shopper demographics, purchase patterns, and basket metrics for defined cohorts.
Access inventory levels, on-shelf availability, and distribution data across Walmart locations.
Sync Braze with Walmart Luminate in minutes. Stop manually bridging your customer engagement platform and retail data — let Redbird automate the entire flow from shopper insights to personalized campaigns.