Sync lifecycle engagement data with your TikTok campaigns automatically. Stop manually exporting audience segments, rebuilding custom audiences in spreadsheets, or piecing together attribution reports across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push high-intent behavioral segments from Braze to TikTok as custom audiences for retargeting. Keep audiences synchronized as users engage with emails, push notifications, or in-app messages. Enable growth teams to run coordinated lifecycle and paid campaigns without waiting on engineering.
Pull TikTok ad interaction data—video views, clicks, conversions—back into Braze user profiles as custom attributes. Trigger personalized email or push flows based on which TikTok creatives users engaged with. Build unified customer timelines that include paid social touchpoints.
Combine TikTok campaign performance metrics with Braze downstream engagement and retention data. Automatically calculate how TikTok-acquired users perform across email, push, and in-app campaigns over 30, 60, or 90 days. Surface which TikTok audiences and creatives drive the highest LTV cohorts.
Create exclusion audiences in TikTok from users who've recently opened emails, made purchases, or hit engagement milestones in Braze. Reduce wasted ad spend on already-engaged customers and focus TikTok budget on cold acquisition. Update suppression lists daily as Braze engagement patterns shift.
Monitor when TikTok-driven conversions fall below expected rates based on historical Braze behavioral patterns. Trigger Slack or email alerts when video view-to-install or install-to-activation rates drop. Enable faster troubleshooting of creative fatigue or audience mismatch issues.
Store TikTok ad creative metadata, spend, and performance metrics alongside corresponding Braze campaign data in a central warehouse. Maintain a complete record of which TikTok videos ran concurrently with which lifecycle messages. Support quarterly reviews and year-over-year strategy planning with unified datasets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas, user attributes, and segment definitions alongside TikTok's custom audience formats, conversion events, and campaign structures—no manual field mapping required.
Redbird's AI automatically maps Braze segment filters—custom events, session data, purchase history—to TikTok custom audience requirements. It normalizes identifier formats between platforms, handling email hashes, mobile ad IDs, and TikTok Click IDs without custom scripts. The system understands TikTok's campaign hierarchy and Braze Canvas structure, so you can query relationships between lifecycle flows and paid video performance in plain English.
faster than building custom audience syncs with ETL pipelines and scheduled exports
Redbird can pull from Braze and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into TikTok Ads, or from TikTok Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Braze or TikTok Ads—behavioral milestones, campaign launches, or performance thresholds.
Fires when a user qualifies for a specific behavioral or demographic segment in Braze.
Triggers when a user completes a specific step in a Braze Canvas lifecycle flow.
Fires when a user logs a specific custom event like purchase, content view, or feature activation.
Write new attribute values to Braze user profiles, including TikTok engagement or conversion data.
Programmatically add users to Braze segments based on external data or TikTok campaign interactions.
Enroll users into specific Braze Canvas flows based on TikTok ad engagement or other external events.
Fires when a TikTok campaign's CTR, CPA, or video view rate exceeds or falls below a defined threshold.
Triggers when TikTok tracks a conversion event like app install, registration, or purchase from an ad.
Fires when a new TikTok ad campaign goes live, enabling coordinated cross-channel activations.
Build new TikTok custom audiences or refresh existing ones with user lists from Braze segments.
Automatically pause TikTok campaigns when performance drops or budget thresholds are hit.
Adjust TikTok campaign budgets dynamically based on Braze engagement rates or conversion performance.
Join growth and lifecycle teams using Redbird to sync Braze engagement data with TikTok campaigns—no engineers, no maintenance, no CSV exports.