Sync social intelligence from Synthesio directly into Braze segments and campaigns. Stop manually exporting sentiment data, updating audience attributes, or copying trend insights between platforms. Redbird automates the entire flow from social listening to personalized messaging.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update custom attributes in Braze based on how users engage with your brand on social media. Tag users with sentiment scores, topic affinities, and conversation themes detected in Synthesio. Build segments for messaging based on real social behavior, not just CRM data.
When Synthesio surfaces a trending topic or cultural shift relevant to your audience, automatically create or update Braze segments to target users interested in that theme. Launch timely campaigns without waiting for weekly insight reports or manual segment builds.
Monitor sentiment thresholds in Synthesio and automatically pause campaigns, trigger customer care messages, or launch reputation management flows in Braze. React to social crises in minutes, not hours, with pre-built response workflows that activate based on sentiment alerts.
Push campaign send data, engagement metrics, and audience segment details from Braze into Synthesio for cross-platform analysis. Understand which social trends drove email engagement, which messaging resonated across channels, and how lifecycle campaigns align with social conversation volume.
Feed message open rates, conversion events, and behavioral triggers from Braze into Synthesio's analysis layer. Build unified views of customer sentiment that combine owned channel engagement with social listening data. Surface patterns between campaign activity and social conversation shifts.
Automatically compile reports that show how your messaging in Braze aligns with or diverges from social conversation trends detected in Synthesio. Identify messaging gaps, validate campaign themes against real consumer sentiment, and surface opportunities for better resonance across channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's customer engagement data model and Synthesio's social intelligence taxonomy, so you can automate workflows that actually match how your marketing and insights teams work.
Redbird maps Synthesio's sentiment scores, topic clusters, emotion analysis, and trend alerts to Braze's custom attributes, event properties, and segment logic. It knows how to translate social conversation themes into actionable audience criteria, enrich user profiles with social affinity data, and sync engagement metrics back for correlation analysis. The AI handles schema differences between platforms—converting Synthesio's multi-dimensional sentiment data into Braze attributes that power segmentation and personalization.
faster than exporting Synthesio insights and manually updating Braze segments or user attributes
Redbird can pull from Braze and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Synthesio, or from Synthesio back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any engagement event in Braze or social intelligence alert in Synthesio—then automate what happens next across both platforms.
Trigger workflows when Braze sends a campaign or a user enters a specific Canvas journey step.
Start automation when a tracked behavioral event fires in Braze, like purchase, signup, or feature adoption.
Detect when users enter or exit a specific Braze segment based on attribute or behavior changes.
Write sentiment scores, topic affinities, or social engagement flags to Braze user profiles as custom attributes.
Dynamically add users to segments or launch Canvas journeys based on social intelligence signals from Synthesio.
Automatically pause active campaigns or scheduled sends when sentiment alerts or brand crises are detected.
Trigger workflows when brand sentiment drops below or rises above a defined threshold in social listening data.
Start automation when Synthesio surfaces an emerging cultural trend or conversation theme relevant to your brand.
Detect sudden increases in social conversation volume or specific brand mention patterns that require response.
Enrich social mentions in Synthesio with Braze campaign identifiers to enable cross-platform attribution analysis.
Automatically add Braze engagement metrics to Synthesio dashboards for unified customer intelligence views.
Pull topic clusters, emotion analysis, and consumer behavior insights into structured datasets for Braze targeting.
See how Redbird syncs Braze and Synthesio in minutes. Automate social intelligence enrichment, segment updates, and campaign optimization without engineering work.