Sync campaign performance data to your enterprise database and enrich Braze profiles with transactional data from SQL Server. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineering to sync marketing and customer data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically write campaign sends, opens, clicks, and conversions to SQL Server tables as they happen. Marketing and BI teams get real-time campaign performance in Power BI dashboards without manual exports. Join engagement data with purchase and product tables for unified revenue attribution.
Pull customer lifetime value, order frequency, and membership status from your SQL Server CRM or ERP tables into Braze custom attributes. Segment users based on actual transactional behavior stored in enterprise systems. Keep Braze profiles updated nightly or in real-time as transactions are recorded.
Capture every user behavior event, message interaction, and profile change from Braze to SQL Server tables. Maintain complete audit trails for regulatory requirements and historical trend analysis beyond Braze's retention windows. Query years of engagement data alongside operational records.
Monitor high-value purchases, subscription renewals, or support tickets in SQL Server and instantly trigger targeted Braze Canvas flows. Send win-back campaigns when usage drops or VIP messages when customers cross revenue thresholds. Use enterprise data to power lifecycle messaging without batch processes.
Automatically combine Braze Canvas engagement with SQL Server conversion and revenue tables to calculate true marketing ROI. Build retention cohorts based on campaign exposure and product usage patterns. Deliver formatted reports to stakeholders every Monday without manual SQL joins or spreadsheet work.
Update email preferences, channel opt-outs, and communication frequency settings in your SQL Server master customer database whenever users make changes in Braze. Ensure sales, support, and other teams respect marketing preferences captured in Braze. Maintain a single source of truth across systems.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event schemas and nested user attributes alongside SQL Server's relational table structures, data types, and stored procedures.
Redbird automatically maps Braze custom events, user attributes, and Canvas step metrics to your SQL Server table structures without manual field matching. The AI understands varchar limits, datetime formats, and foreign key relationships in your database while parsing Braze's nested JSON payloads. Handle incremental updates, upserts, and deduplication logic without writing stored procedures. Redbird adapts when you add new Braze custom attributes or change SQL Server column definitions.
faster than building custom ETL pipelines between Braze and SQL Server
Redbird can pull from Braze and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or SQL Server.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into SQL Server, or from SQL Server back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Braze or data change in SQL Server, then take action across both platforms.
Fires when a user enters a specific Canvas step or receives a message in a multi-step flow.
Triggers when a user completes a defined conversion goal after receiving a campaign message.
Detects when specific custom attributes or subscription states are updated on a user profile.
Write or modify custom attribute values on existing Braze user profiles for segmentation.
Send custom behavioral events to Braze to trigger campaigns or update user engagement history.
Programmatically tag users with segment membership or audience flags for targeted messaging.
Fires when a new record is added to a specific SQL Server table or view.
Detects when specified columns in a table are modified, such as status or amount changes.
Triggers when a specific stored procedure completes, capturing output parameters or result sets.
Write new records to SQL Server tables with proper data type handling and constraint validation.
Modify rows based on WHERE conditions, supporting bulk updates and transaction safety.
Run database procedures with input parameters to perform complex business logic or aggregations.
See how Redbird AI syncs Braze engagement data with SQL Server tables and enriches campaigns with enterprise data—without custom ETL pipelines or engineering bottlenecks.