Sync campaign performance and user engagement data from Braze to Snowflake automatically. Enrich Braze segments with warehouse insights. Stop exporting CSVs, writing custom ETL scripts, or waiting on data teams to wire up your marketing stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically extract send, open, click, conversion, and unsubscribe data from every Braze campaign and Canvas. Load structured performance tables into Snowflake with proper attribution fields. Marketing analytics teams get a complete view of engagement trends without custom API scripts.
Capture every custom event, purchase, session start, and attribute change from Braze as it happens. Redbird routes event streams to your Snowflake schema with proper deduplication and formatting. Data science teams analyze user journeys across the entire funnel without waiting for batch exports.
Query Snowflake for churn predictions, LTV scores, product affinity clusters, or warehouse-computed segments. Automatically write these attributes back to Braze user profiles as custom attributes. Lifecycle marketers personalize campaigns using models built on complete historical data.
Combine Braze engagement data with revenue tables, support tickets, and product usage from your warehouse. Redbird generates automated reports showing true campaign ROI and retention impact. Stakeholders see which messaging drives business outcomes, not just opens and clicks.
Monitor Snowflake for complex behavioral signals like repeat purchases across categories, usage milestone achievements, or payment method updates. Automatically create or update Braze segments and trigger targeted Canvases. Marketing responds instantly to signals that exist only in the warehouse.
Preserve complete records of every message sent, subscription state changes, and historical user attributes. Store compressed, queryable archives in Snowflake for compliance, audits, and longitudinal analysis. Meet data retention policies without bloating your Braze instance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Braze's event schemas, campaign metadata, and user profile structure — plus how to map them cleanly to Snowflake tables with proper types and indexes.
Redbird automatically maps Braze campaign send events, custom event properties, Canvas step progression, and user attribute changes to appropriate Snowflake table structures. It handles array flattening for message variants, properly types nested custom event properties, and merges incremental user updates without duplicates. When syncing from Snowflake back to Braze, it validates data types against Braze's attribute limits, chunks bulk updates appropriately, and tracks which warehouse fields map to which custom attributes.
faster than building custom ETL between Braze Currents and Snowflake
Redbird can pull from Braze and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Snowflake.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Snowflake, or from Snowflake back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Braze campaign event or Snowflake query result — Redbird handles the rest.
Trigger when a Braze campaign or Canvas step completes sending to a user segment.
Detect when a specific custom event is logged in Braze with matching property filters.
Fire when a user profile attribute reaches a threshold or changes to a specific value.
Write or merge custom attributes to Braze user profiles from warehouse data.
Dynamically add user IDs to a Braze segment based on Snowflake query results.
Send API-triggered Canvas entries with custom properties from Snowflake rows.
Trigger when a scheduled Snowflake SQL query returns rows above a defined count or value.
Detect when new records appear in a Snowflake table or view, filtered by timestamp.
Fire when Snowflake data fails validation rules like null checks or duplicate detection.
Load Braze campaign performance and engagement metrics into structured Snowflake tables.
Merge Braze user behavior events into Snowflake fact tables with deduplication.
Execute SQL transformations on newly synced Braze data to populate analytics models.
See how Redbird syncs Braze engagement data to Snowflake and enriches campaigns with warehouse insights — without custom integrations or data engineering overhead.