Sync customer profiles, trigger lifecycle campaigns from purchase behavior, and route order data between your storefront and engagement platform. Stop manually exporting CSVs, building custom webhooks, or waiting on engineering to connect your e-commerce stack to your messaging engine.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer completes their first order in Shopify, create or update their Braze profile with order details, product preferences, and LTV. Map Shopify customer attributes to Braze custom attributes without field-by-field configuration. Keep engagement data aligned with your commerce source of truth.
Detect when customers add items to cart or initiate checkout but don't complete purchase. Automatically start Braze Canvas flows with cart contents, product images, and pricing. Route event properties to power personalized recovery messaging across email and push.
When users engage with high-value campaigns or enter specific segments in Braze, update their Shopify customer tags for targeted merchandising. Sync engagement score changes, preference center updates, and unsubscribe status back to your storefront. Enable your e-commerce team to act on messaging behavior.
Capture product views, collection browsing, and wishlist additions from Shopify and write them as custom events to Braze. Build dynamic segments based on category interest, price sensitivity, and browse-to-purchase patterns. Power behavioral triggers without instrumenting custom tracking code.
Combine Shopify order data with Braze campaign attribution to report on which messages drove conversions. Automatically calculate revenue per send, ROAS by Canvas, and product-level campaign impact. Deliver unified performance reports that connect engagement to commerce outcomes.
When refunds are processed or subscriptions are cancelled in Shopify, log these events to Braze profiles with reason codes and product details. Suppress win-back campaigns for recent refund recipients. Build retention analyses that account for the full customer journey including negative events.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event schema and custom attributes alongside Shopify's customer, order, and product data models—so you can connect them without mapping every field manually.
Redbird automatically recognizes Shopify order objects, customer metafields, and product variants, then maps them to Braze user attributes, custom events, and purchase properties. The AI understands how to handle Shopify's nested line items as Braze event arrays, sync multi-currency pricing to the right custom attribute types, and preserve customer consent preferences across both systems. No need to write transformation logic for every product attribute or customer tag—the system infers the right structure from your actual data.
faster than building custom Shopify webhooks and Braze API integrations
Redbird can pull from Braze and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Shopify, or from Shopify back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Shopify purchase event or Braze campaign interaction, then route data exactly where your marketing and e-commerce teams need it.
When a user enters or exits a specific Canvas journey or reaches a conversion goal.
When a user opens, clicks, or unsubscribes from an email campaign or Canvas message.
When a user enters or exits a Braze segment based on behavioral or attribute criteria.
Add new users to Braze or update custom attributes and subscription status for existing profiles.
Track behavioral or transactional events with properties to trigger campaigns or update user timelines.
Assign users to specific segments based on external system data or workflow conditions.
When a customer completes checkout and a new order is confirmed in Shopify.
When a customer adds items to cart or starts checkout but doesn't complete purchase within a threshold period.
When a new customer account is created or existing customer details like tags or metafields are modified.
Add or remove customer tags in Shopify to segment audiences for merchandising or promotions.
Append notes to customer profiles with engagement history or campaign attribution details.
Write custom metadata to customer records for tracking engagement scores, preferences, or lifecycle stage.
Sync Braze and Shopify in minutes without custom API work. Route customer data, trigger campaigns from purchase events, and unify your e-commerce and engagement platforms with AI-powered automation.