Sync behavioral engagement data between your consumer lifecycle platform and B2B marketing automation. Stop manually exporting campaign metrics, reconciling lead data across systems, or losing visibility when prospects move between B2C and B2B touchpoints.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email opens, clicks, and in-app behavior from Braze into Pardot as custom activities. Redbird enriches each event with campaign context and user attributes, updating lead scores in real-time so sales sees the full engagement picture across both consumer and B2B touchpoints.
When leads hit specific scoring thresholds or engagement grades in Pardot, automatically add them to targeted Braze segments. Use this to trigger personalized consumer campaigns based on B2B buying signals, bridging the gap between account-based marketing and lifecycle engagement.
Pull recent user events, session data, and product usage patterns from Braze into Pardot custom fields. Redbird transforms behavioral signals into structured prospect attributes, giving sales and marketing complete context on how prospects actually use your product or engage with your brand.
Monitor Braze for critical engagement patterns—repeated feature usage, premium content views, or conversion events—and automatically create tasks or update Pardot prospect records. Surface consumer buying signals directly in the CRM workflow without manual data exports or delayed reporting.
Combine Braze campaign performance with Pardot attribution metrics to see which consumer touchpoints drive B2B pipeline. Redbird joins engagement data across both platforms, calculates multi-touch attribution, and delivers unified reports showing how lifecycle campaigns influence qualified leads and opportunities.
Before Pardot sends nurture emails, check Braze for recent campaign sends to prevent message fatigue. Redbird maintains a suppression list based on Braze engagement recency, automatically pausing or skipping Pardot emails to contacts who've received consumer communications in the last 24-48 hours.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event-driven behavioral data model and Pardot's lead-centric CRM architecture, automatically mapping between consumer engagement patterns and B2B prospect attributes.
Redbird natively understands Braze's custom event schemas, user attributes, and Canvas flow structures alongside Pardot's prospect fields, engagement history tables, and scoring models. Our AI automatically translates behavioral events into lead activities, maps user identifiers across systems, and resolves schema differences between event-driven consumer data and structured B2B prospect records. No need to manually configure field mappings or write complex transformation logic.
faster than building custom API integrations between Braze webhooks and Pardot connector endpoints
Redbird can pull from Braze and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Pardot, or from Pardot back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any consumer engagement event in Braze or lead activity in Pardot, then take action across your entire marketing stack.
Trigger when a user enters, exits, or completes a specific Canvas journey step in Braze.
Start workflows when Braze receives a specific custom event like purchase, feature_activated, or trial_started.
Trigger on email opens, clicks, unsubscribes, or bounces for specific Braze campaigns.
Set or modify custom attributes on Braze user profiles based on Pardot engagement or CRM data.
Dynamically add users to Braze segments based on Pardot lead scores, grades, or campaign membership.
Log custom events in Braze when prospects complete Pardot forms, download assets, or hit scoring milestones.
Trigger when a prospect's score increases, decreases, or crosses a specific threshold in Pardot.
Start workflows when prospects submit specific Pardot forms or landing pages.
Trigger when prospects are added to or removed from specific Pardot static or dynamic lists.
Add new prospects to Pardot or update existing records with behavioral data from Braze.
Enroll prospects in specific Pardot nurture programs or drip campaigns based on Braze activity.
Create custom prospect activities in Pardot tracking Braze email sends, app sessions, or conversion events.
See how Redbird syncs Braze engagement data with Pardot lead records in minutes. Connect your consumer lifecycle platform and B2B marketing automation without custom integrations or engineering overhead.