Connect Braze and
Oracle DB with AI

Redbird AI syncs customer engagement data between Braze and Oracle DB automatically. Stop writing SQL scripts to extract campaign metrics, manually importing customer attributes, or building custom ETL pipelines to keep your marketing platform in sync with your enterprise database.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync transaction data from Oracle DB into Braze user profiles for lifecycle segmentation

Automatically pull purchase history, account balance, and transaction attributes from Oracle DB tables into Braze custom attributes. Keep customer profiles current for behavioral segmentation without engineering tickets. Update profiles on schedule or when specific database triggers fire.

Export Braze campaign engagement events into Oracle DB for enterprise analytics and attribution

Stream email opens, push clicks, in-app conversions, and message sends from Braze into Oracle DB fact tables. Connect marketing touchpoints to downstream revenue in your data warehouse. Archive engagement history for compliance and long-term customer journey analysis.

Enrich Braze segments with ERP customer tier and contract data from Oracle financial systems

Pull customer account status, subscription tier, and contract expiration dates from Oracle ERP tables into Braze. Trigger renewal campaigns based on contract end dates or upsell messages for high-value customer segments. Eliminate manual CSV uploads from finance teams.

Generate daily campaign performance reports by merging Braze metrics with Oracle transaction data

Combine Braze campaign sends, opens, and clicks with Oracle DB revenue and conversion data to calculate true campaign ROI. Automatically build attribution reports that connect marketing touches to financial outcomes. Deliver executive dashboards without analyst intervention.

Alert marketing teams when Oracle DB inventory levels trigger Braze flash sale campaigns

Monitor Oracle inventory tables for stock thresholds and automatically launch targeted Braze campaigns to specific customer segments. Send personalized promotions when surplus inventory needs movement. Connect supply chain signals directly to marketing execution.

Automate user cohort creation in Braze based on Oracle DB purchase frequency and lifetime value

Calculate RFM scores and customer lifetime value from Oracle transaction tables and push segments into Braze for targeting. Refresh cohorts daily without manual queries. Drive retention campaigns based on real-time financial data from your system of record.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Oracle DB with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Braze's event and user attribute schemas and Oracle DB's enterprise table structures — so you can connect marketing engagement to transactional data without custom code.

AI that maps Braze user profiles to Oracle relational schemas

Redbird automatically identifies matching keys between Braze external_id fields and Oracle customer dimension tables. The AI understands Braze custom attributes, event properties, and Canvas performance data, then maps them to Oracle varchar2, number, and date columns. It handles Oracle partitioning schemes, indexes, and materialized views to optimize sync performance. No need to manually write PL/SQL procedures or build middleware layers.

Braze user attributes ↔ Oracle customer tables
Campaign events → Oracle fact tables
Oracle transactions → Braze custom events
Auto-detect primary key relationships
10×

faster than building Oracle stored procedures and Braze API integrations

No custom ETL code, database triggers, or middleware layers to maintain

Auto-generated reports

Redbird can pull from Braze and Oracle DB simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Oracle DB.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Oracle DB, or from Oracle DB back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Braze campaign event or Oracle DB table change — Redbird handles the connectivity and data transformation.

Braze
Triggers & Actions
Trigger

Campaign sent

Trigger when a Braze campaign or Canvas message is sent to a user segment.

Trigger

User attribute updated

Fire when a custom attribute or standard profile field changes for any Braze user.

Trigger

Conversion event tracked

Trigger when a specific custom event indicating purchase or conversion is logged in Braze.

Action

Update user profile

Write new custom attributes or modify existing user profile data in Braze.

Action

Track custom event

Log a behavioral event with properties to a user's event stream in Braze.

Action

Add user to segment

Tag users with segment membership or update subscription groups in Braze.

Oracle DB
Triggers & Actions
Trigger

Row inserted

Fire when new records are added to specified Oracle DB tables, such as transactions or orders.

Trigger

Column value changed

Trigger when specific fields update in Oracle customer or account tables.

Trigger

Scheduled query result

Run on interval when Oracle query results meet defined conditions, like inventory thresholds.

Action

Insert records

Write new rows to Oracle DB tables with data from Braze events or campaign metrics.

Action

Update existing records

Modify Oracle DB records based on Braze user actions or engagement data.

Action

Execute stored procedure

Run Oracle PL/SQL procedures with parameters from Braze events or user attributes.

Braze
+
Oracle DB

Ready to connect your stack?

See how Redbird AI connects Braze to Oracle DB in minutes. Sync customer data, automate campaign reporting, and eliminate manual database work.

Get started → Book a demo