Sync customer data, order history, and behavioral events between your e-commerce platform and engagement tools automatically. Stop manually exporting CSVs, reconciling customer attributes, or building custom ETL pipelines to keep your lifecycle campaigns personalized and up-to-date.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow customer attributes, purchase history, lifetime value, and order details from Magento into Braze user profiles. Keep segmentation criteria current without manual exports, enabling marketing to trigger campaigns based on real-time e-commerce behavior and RFM scoring.
Send Magento cart and checkout events to Braze as custom events to power abandoned cart, browse abandonment, and post-purchase lifecycle flows. Enable marketers to orchestrate personalized recovery campaigns with product details, inventory status, and dynamic pricing without engineering dependencies.
Push Braze email engagement metrics, campaign response data, and channel preferences back into Magento customer attributes. Allow merchandising and support teams to see communication history, segment responsiveness, and preferred channels directly in the e-commerce platform for contextualized service.
Monitor Braze campaign engagement and click patterns for specific products, then flag high-interest SKUs in Magento for inventory prioritization. Connect marketing response rates to merchandising decisions, ensuring promoted products remain in stock and fulfillment teams anticipate demand spikes from campaigns.
Combine Magento transaction data with Braze engagement metrics to build comprehensive customer health dashboards. Automatically calculate attributed revenue by campaign, cohort retention by message frequency, and channel preference by product category—eliminating manual data pulls and spreadsheet reconciliation.
Flow Magento customer group assignments, membership tiers, and subscription statuses into Braze as user attributes for segmentation. Enable marketing to automatically personalize messaging, offers, and content based on VIP status, subscription renewal dates, or loyalty program standing without custom development.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Magento's complex customer and catalog schemas and Braze's event and user attribute structure—mapping e-commerce entities to engagement profiles intelligently.
Redbird natively interprets Magento's customer entities, order line items, product attributes, and store views alongside Braze's user profiles, custom events, and Canvas entry criteria. The platform automatically handles attribute mapping between Magento customer fields and Braze user properties, translates order data into behavioral events, and structures product catalog data for dynamic content blocks. No need to manually define field mappings or write transformation logic for nested order items, address arrays, or custom attribute sets.
Faster than building custom middleware between Magento APIs and Braze REST endpoints
Redbird can pull from Braze and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Magento.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Magento, or from Magento back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any customer event in Magento or campaign action in Braze—no custom code required.
Trigger when a Braze campaign or Canvas step sends to a user segment.
Detect when a user opens an email, clicks a push notification, or interacts with in-app content.
Fire when Braze logs a purchase or custom conversion event attributed to a campaign.
Push new or modified customer properties into Braze user profiles for segmentation.
Send behavioral events from external systems to Braze as custom events with properties.
Programmatically assign users to Braze segments based on external data or behavior.
Trigger when a customer completes checkout and a new order is created in Magento.
Detect when a customer adds items to cart but doesn't complete purchase within a defined timeframe.
Fire when a new customer registers or creates an account in Magento.
Modify customer profile fields, group assignments, or custom attributes in Magento.
Add new products or update existing catalog items, pricing, or inventory levels.
Programmatically assign coupon codes or apply promotional rules to customer accounts.
See how Redbird syncs Magento and Braze automatically—mapping customer data, behavioral events, and order history without custom middleware or ongoing engineering maintenance.