Automate the flow of customer engagement events, campaign data, and behavioral signals between Braze and Kafka. Stop manually exporting campaign metrics, writing custom event producers, or building one-off data pipelines to sync marketing activity with your real-time data infrastructure.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically publish email opens, push clicks, in-app impressions, and SMS deliveries to Kafka as they happen. Route engagement events to downstream analytics systems, data warehouses, and machine learning pipelines without custom integrations or batch exports.
Listen to product events, transaction streams, or user behavior signals in Kafka and trigger personalized Braze campaigns instantly. Launch re-engagement flows when users hit payment milestones, abandon carts, or complete key actions captured in your event infrastructure.
Capture every profile attribute change, consent update, and segment membership modification as immutable events in Kafka. Maintain a complete audit trail of customer data changes for GDPR compliance, data governance, and historical analysis.
Enrich Braze profiles with behavioral signals streaming through Kafka—page views, feature usage, session data, and product interactions. Keep segmentation criteria current without batch jobs, enabling marketers to target based on the freshest user activity.
Merge Braze campaign metadata, send volumes, and engagement metrics with conversion events, revenue data, and product analytics flowing through Kafka. Generate unified marketing attribution reports that connect messaging activity to business outcomes across your data ecosystem.
Push churn scores, lifetime value predictions, and propensity models from your data science pipelines into Braze via Kafka. Enable marketers to segment and personalize campaigns based on real-time model outputs without direct database access or API complexity.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Kafka with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas, Canvas triggers, and user attributes alongside Kafka's topic structures, partition strategies, and serialization formats—no manual mapping required.
Redbird's AI automatically maps Braze event payloads—campaign IDs, variant names, Canvas step metadata, device tokens—to Kafka message schemas with proper serialization. It understands when to batch user attribute updates versus stream individual engagement events, handles Braze's rate limits when consuming from high-throughput Kafka topics, and preserves event ordering for stateful downstream processing. The platform intelligently routes different event types to appropriate Kafka topics while maintaining the referential integrity between campaigns, canvases, and user profiles.
faster than building custom Kafka producers and Braze API consumers
Redbird can pull from Braze and Kafka simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Kafka.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Kafka, or from Kafka back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Braze or any message in Kafka—Redbird handles the routing, transformation, and delivery.
Fires when Braze sends an email, push notification, SMS, or in-app message to a user.
Triggers when a user progresses through a Canvas journey or exits at a specific decision point.
Fires when custom attributes, email address, subscription status, or other profile fields change.
Log behavioral events or milestones to a user's Braze profile to trigger campaigns or update segments.
Modify custom attributes, add to segments, or update subscription preferences on existing Braze profiles.
Immediately enroll a user into a specific Canvas journey based on external events or conditions.
Fires when a new event is published to a specified Kafka topic or topic pattern.
Triggers when incoming Kafka messages meet specific field values, patterns, or conditional logic.
Fires when a consumer group falls behind by a specified number of messages or time duration.
Write events to a Kafka topic with proper serialization, partitioning, and delivery guarantees.
Provision new Kafka topics or modify configuration settings like retention, partitions, or replication factor.
Manually advance consumer group position after successful processing of message batches.
Stop building custom event pipelines between Braze and Kafka. Let Redbird's AI handle the streaming, transformation, and orchestration so your team can focus on driving engagement and building data products.