Stop manually exporting campaign data and stitching together engagement metrics across systems. Redbird AI syncs Braze messaging events with GA4 behavioral data automatically, so you can measure true campaign impact from send to conversion without CSVs or custom engineering.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email sends, opens, clicks, and in-app message interactions from Braze into GA4 as structured events. Redbird maps Braze campaign metadata to GA4 event parameters, enabling unified attribution and funnel analysis without manual tagging or UTM dependencies.
Pull GA4 session counts, last traffic source, conversion events, and pageview sequences into Braze as custom attributes. Marketing teams can segment and trigger campaigns based on actual web behavior without waiting for data warehouse syncs or engineering support.
Surface which Canvas steps users entered, which message variants they received, and conversion outcomes as GA4 events. Product and growth teams get a complete view of lifecycle campaign influence on acquisition and retention metrics inside their analytics workspace.
Monitor GA4 conversion performance for traffic attributed to specific Braze campaigns or message variants. Redbird detects anomalies and alerts marketing teams in Slack or email when campaign-driven sessions underperform, enabling rapid creative or targeting adjustments.
Automatically generate reports that combine Braze engagement metrics with GA4 transaction data and revenue attribution. Marketing ops gets end-to-end campaign ROI reporting without merging exports or building custom dashboards in BI tools.
Identify high-intent users in GA4 based on event sequences, engagement scores, or conversion proximity, then create corresponding segments in Braze. Growth teams can retarget site visitors with personalized messaging without manual audience exports or stale data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's messaging events, Canvas structures, and custom attributes alongside GA4's event parameters, user properties, and conversion schemas—so your engagement and analytics data stays synchronized without custom code.
Redbird maps Braze campaign IDs, Canvas step names, and message variant metadata to GA4 event taxonomies automatically. It recognizes when Braze custom attributes should populate GA4 user properties, handles timestamp normalization across both systems, and intelligently structures nested event parameters so your attribution and funnel analysis remains consistent. No need to maintain field mapping spreadsheets or write transformation scripts for every new campaign type.
faster than building custom integrations to sync Braze campaign data with GA4
Redbird can pull from Braze and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Google Analytics (GA4), or from Google Analytics (GA4) back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Braze or behavioral signal in GA4, then automate the rest across your stack.
Trigger when a Braze campaign or Canvas message is delivered to a user.
Trigger when a user progresses to a specific step in a Canvas workflow.
Trigger when a user completes a conversion event tracked in Braze.
Write or update a custom attribute on a Braze user profile with external data.
Dynamically add users to a Braze segment based on conditions from other systems.
Log a custom event to a user's Braze profile from external behavioral signals.
Trigger when a user completes a key conversion event tracked in GA4.
Trigger when a new session begins with a specific campaign or traffic source attribution.
Trigger when a user-scoped property in GA4 changes or reaches a threshold value.
Write a custom event to GA4 with structured parameters from external systems.
Update a user-level property in GA4 to enrich behavioral profiles with CRM or engagement data.
Record a conversion event in GA4 with revenue or custom value parameters.
See how Redbird AI syncs Braze and Google Analytics (GA4) automatically—no webhook configuration, GTM tags, or data engineering required.