Redbird AI automatically syncs social listening data, sentiment analysis, and brand metrics from Brandwatch into Tableau dashboards. Stop exporting CSVs, stop reformatting mention data, and stop rebuilding reports every week. Let AI handle the entire pipeline from social intelligence to visualization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push aggregated sentiment scores, mention counts, and share of voice metrics from Brandwatch queries into Tableau data sources. Redbird normalizes time-series data and maintains historical trends so your dashboards always reflect the latest social intelligence without manual refreshes.
Stream campaign-specific mentions, hashtag performance, and engagement metrics from Brandwatch into Tableau as campaigns launch. Redbird structures unstructured social data into dashboard-ready formats, automatically categorizing by channel, sentiment, and audience segment for immediate executive visibility.
Connect Brandwatch author profiles and conversation data with CRM and transaction systems, then push enriched datasets to Tableau. Redbird maps social handles to customer records and appends value segments, enabling correlation analysis between sentiment and business outcomes.
Monitor Tableau dashboards tracking Brandwatch sentiment trends and trigger notifications when thresholds are crossed. Redbird watches for anomalies in negative sentiment volume, competitive mention shifts, or emerging crisis patterns, alerting brand and comms teams instantly with dashboard links.
Generate and save Tableau dashboards comparing your brand's share of voice, sentiment trajectory, and conversation themes against competitors tracked in Brandwatch. Redbird captures snapshots at defined intervals, building a historical record of competitive positioning for quarterly strategy reviews.
Aggregate Brandwatch topic clusters, trending conversations, and sentiment breakdowns into structured datasets that populate pre-built Tableau executive dashboards. Redbird handles date-range queries, calculates period-over-period changes, and formats metrics for consistent monthly board presentation without analyst intervention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Brandwatch's social listening data structures and Tableau's data source requirements, automatically transforming unstructured mentions into visualization-ready datasets.
Redbird maps Brandwatch query results, sentiment taxonomies, author metadata, and conversation threads to Tableau extracts and live connections. The platform understands how to aggregate mention-level data into time-series metrics, flatten nested social media objects into relational tables, normalize sentiment scales across languages and channels, and structure topic clusters for hierarchical dashboard filtering. No custom scripts or middleware—just intelligent data transformation that maintains fidelity from social conversation to visual insight.
faster than building social listening ETL pipelines and maintaining dashboard data sources
Redbird can pull from Brandwatch and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Tableau.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Tableau, or from Tableau back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social listening event in Brandwatch or dashboard interaction in Tableau, and take action across both platforms instantly.
Trigger when Brandwatch detects new social mentions matching specific brand, campaign, or competitor queries.
Trigger when aggregated sentiment score for a topic or brand moves above or below defined levels.
Trigger when your brand's conversation volume shifts relative to competitors in tracked categories.
Pull mention data, metrics, and sentiment analysis from specific Brandwatch queries into structured datasets.
Apply classification tags to mentions in Brandwatch based on analysis results or external data signals.
Enrich Brandwatch mention records with additional attributes from other business systems or analysis outputs.
Trigger when specific Tableau dashboards are accessed or data sources are refreshed by users.
Trigger when Tableau extracts finish refreshing or live connections sync with underlying data.
Trigger when calculated fields or metrics in Tableau dashboards cross defined business thresholds.
Push new social listening data into Tableau data extracts, replacing or appending records as needed.
Trigger refresh of shared Tableau data sources that feed multiple dashboards across the organization.
Generate and save Tableau dashboard versions with current social intelligence data for historical comparison.
Sync Brandwatch and Tableau in minutes. Transform social listening data into live dashboards without building pipelines or writing code.