Connect Brandwatch and
Power BI with AI

Sync Brandwatch social listening data to Power BI dashboards automatically. Stop exporting CSVs, reformatting sentiment metrics, and rebuilding reports every time stakeholders need updated brand intelligence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync brand mention volume and sentiment scores to executive dashboards

Push daily brand mention counts, sentiment breakdowns, and share of voice metrics from Brandwatch directly into Power BI datasets. Redbird maps sentiment categories, topic clusters, and demographic segments to your dashboard schema so executives see real-time social intelligence without manual data prep.

Build weekly campaign performance reports with social sentiment and engagement trends

Combine Brandwatch campaign tracking data with conversion metrics in Power BI to show the full picture. Redbird extracts hashtag performance, influencer mentions, and sentiment shifts by campaign period, then structures it for your reporting templates.

Alert brand teams when sentiment drops below thresholds in live dashboards

Monitor sentiment scores and mention volume in Power BI, then trigger Brandwatch deep-dive queries when anomalies appear. Redbird watches your dashboard filters and thresholds, automatically pulling detailed conversation samples when negative sentiment spikes.

Enrich competitor analysis reports with share of voice and trend comparisons

Pull competitor mention data, conversation topics, and audience demographics from Brandwatch into Power BI competitive intelligence dashboards. Redbird normalizes brand names, categories, and time periods across both systems so comparisons stay consistent.

Archive historical social listening data into Power BI datasets for long-term analysis

Stream completed Brandwatch queries and topic collections into Power BI dataflows for retention beyond platform limits. Redbird maintains mention metadata, author attributes, and sentiment history so you can analyze multi-year brand perception trends without API rate limits.

Automate monthly social listening summaries with AI-generated trend insights for stakeholders

Query Brandwatch mention data based on Power BI dashboard date ranges, then generate narrative summaries of sentiment shifts and emerging topics. Redbird identifies the biggest conversation drivers, extracts representative mentions, and formats insights for distribution to comms and product teams.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Brandwatch and Power BI with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Brandwatch's topic taxonomies, sentiment scoring models, and demographic segmentation alongside Power BI's data modeling requirements and semantic layers.

AI that speaks social intelligence and business intelligence

Redbird maps Brandwatch mention schemas—author profiles, sentiment scores, topic tags, reach metrics—to Power BI table structures and relationships without custom code. It recognizes when sentiment categories need numerical encoding for trend analysis, when topic hierarchies should become dimension tables, and how to preserve mention timestamps across timezone conversions. The AI handles Brandwatch's nested query results and transforms them into the star schemas and aggregation tables your Power BI semantic models expect.

Sentiment score normalization
Topic taxonomy mapping
Mention metadata preservation
Time-series aggregation logic
10×

faster than exporting Brandwatch CSVs and reshaping data in Power Query

No manual column mapping, date formatting, or sentiment recoding between exports

Auto-generated reports

Redbird can pull from Brandwatch and Power BI simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Power BI.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Brandwatch into Power BI, or from Power BI back into Brandwatch. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from new mentions in Brandwatch or data refreshes in Power BI—Redbird connects every event across both platforms.

Brandwatch
Triggers & Actions
Trigger

New mentions matching query criteria

Trigger when Brandwatch captures mentions matching specific keywords, hashtags, or Boolean query logic.

Trigger

Sentiment score drops below threshold

Trigger when average sentiment for a brand or topic falls below a defined score over a time window.

Trigger

Share of voice changes significantly

Trigger when your brand's conversation volume shifts compared to competitors or historical benchmarks.

Action

Create new query or topic collection

Build a Brandwatch query with specific keywords, filters, and date ranges based on dashboard findings.

Action

Tag mentions with custom categories

Apply custom tags or classifications to Brandwatch mentions based on Power BI analysis results.

Action

Export filtered mention dataset

Pull a structured dataset of mentions matching specific criteria, authors, or sentiment ranges from Brandwatch.

Power BI
Triggers & Actions
Trigger

Dataset refresh completes

Trigger when a Power BI dataset finishes refreshing with new data from connected sources.

Trigger

Dashboard metric exceeds threshold

Trigger when KPI values in a Power BI report cross predefined alert levels or anomaly boundaries.

Trigger

Report viewed by stakeholder

Trigger when specific users or groups access designated Power BI reports or dashboards.

Action

Update dataset with new rows

Push incremental data into Power BI datasets or dataflows without full refresh cycles.

Action

Refresh specific dataset or dataflow

Trigger on-demand refresh of Power BI datasets to pull latest data from connected sources.

Action

Create dashboard snapshot or export

Generate PDF or PowerPoint exports of Power BI reports with current data for distribution.

Brandwatch
+
Power BI

Ready to connect your stack?

Stop manually syncing Brandwatch social listening data into Power BI dashboards. Redbird keeps your brand intelligence reports current without the spreadsheet gymnastics.

Get started → Book a demo