Connect Brandwatch and
Pinterest Ads with AI

Sync social listening insights directly into Pinterest campaign optimization. Stop manually exporting Brandwatch sentiment reports and audience insights to inform ad targeting. Let Redbird AI automate the flow from social intelligence to ad performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-pause Pinterest campaigns when Brandwatch detects negative sentiment spikes

Monitor brand mention sentiment in Brandwatch and automatically pause or adjust Pinterest ad spend when negative sentiment crosses thresholds. Protect brand reputation by stopping ads during PR crises or product issues detected in social conversations.

Create Pinterest audience segments from Brandwatch interest and trend data

Extract trending topics, interests, and consumer behavior patterns from Brandwatch social listening data and automatically build matching audience segments in Pinterest Ads. Keep targeting fresh based on real-time conversation analysis.

Enrich Brandwatch dashboards with Pinterest conversion and engagement metrics

Pull campaign performance, pin engagement, and conversion data from Pinterest Ads into Brandwatch reporting dashboards. Connect paid performance to organic social sentiment for unified brand intelligence reporting.

Launch Pinterest campaigns targeting audiences discussing competitor products

Identify competitor mention patterns and dissatisfaction signals in Brandwatch, then automatically create and launch Pinterest campaigns targeting users interested in competitor keywords. Turn competitor weakness into acquisition opportunities.

Generate unified social listening and Pinterest performance reports

Combine Brandwatch sentiment analysis, share of voice metrics, and trend data with Pinterest Ads campaign performance, conversion rates, and audience engagement. Deliver weekly or monthly reports showing how social intelligence aligns with paid performance.

Update Pinterest ad creative briefs based on emerging Brandwatch trend alerts

When Brandwatch identifies emerging cultural moments, trending topics, or viral conversations, automatically notify creative teams and update Pinterest campaign briefs with relevant insights. Keep ad creative aligned with real-time consumer conversations.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Brandwatch and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Brandwatch's social listening taxonomy and Pinterest's campaign structure, so you can move from consumer insights to ad optimization without translation layers.

AI that speaks social intelligence and advertising

Redbird maps Brandwatch's mention data, sentiment scores, topic clusters, and audience segments to Pinterest's campaign structures, interest targeting, and conversion events. The AI understands how to translate social listening dimensions into actionable ad targeting parameters, matching conversation themes to Pinterest interest categories and sentiment trends to budget pacing rules. No need to manually decode metric relationships or rebuild data mappings when either platform updates.

Sentiment score mapping
Topic to interest matching
Audience segment translation
Campaign taxonomy sync
10×

faster than exporting Brandwatch CSVs and manually building Pinterest audiences

No data exports, spreadsheet pivots, or audience file uploads required

Auto-generated reports

Redbird can pull from Brandwatch and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Pinterest Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Brandwatch into Pinterest Ads, or from Pinterest Ads back into Brandwatch. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Brandwatch or Pinterest Ads — Redbird connects both systems in real time.

Brandwatch
Triggers & Actions
Trigger

Sentiment threshold crossed

Trigger when brand sentiment score moves above or below configured thresholds in any monitored query.

Trigger

New trend or topic cluster detected

Trigger when Brandwatch identifies emerging conversation themes or topic clusters meeting volume criteria.

Trigger

Competitor share of voice changes

Trigger when competitor mention volume or share of voice shifts by specified percentage.

Action

Create custom audience segment

Build new audience segments in Brandwatch based on external data or campaign performance signals.

Action

Update query rules or filters

Modify Brandwatch query parameters, keywords, or filters based on automation logic.

Action

Add data to dashboard or report

Append external performance metrics or campaign data to Brandwatch reporting dashboards.

Pinterest Ads
Triggers & Actions
Trigger

Campaign spend threshold reached

Trigger when Pinterest campaign or ad group reaches specified budget or spend level.

Trigger

Pin engagement rate drops

Trigger when promoted pin engagement rate falls below performance benchmarks.

Trigger

Conversion event recorded

Trigger when Pinterest tracks page visits, add-to-cart, or purchase conversions from promoted pins.

Action

Create or update audience targeting

Build new interest-based or keyword audiences, or update existing audience targeting parameters.

Action

Pause or activate campaigns

Change campaign or ad group status based on external signals or performance conditions.

Action

Adjust campaign budgets or bids

Update daily budgets or bid amounts for campaigns and ad groups programmatically.

Brandwatch
+
Pinterest Ads

Ready to connect your stack?

Connect Brandwatch to Pinterest Ads and turn social listening insights into automated ad optimization. Build workflows that sync sentiment, trends, and audience intelligence across your social and advertising stack.

Get started → Book a demo