Sync social listening insights directly into Meta Ads targeting and optimization. Stop manually exporting audience segments from Brandwatch and rebuilding them in Ads Manager. Redbird automates the flow from social intelligence to campaign execution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync high-intent conversation participants or positive sentiment clusters from Brandwatch into Meta Ads custom audiences. Update audience membership daily as new social mentions and interactions are captured. Target users who've discussed your category or competitors without manual CSV exports.
Monitor sentiment scores and conversation volume thresholds in Brandwatch, then automatically adjust Meta campaign budgets or pause ads when negative sentiment spikes. Resume campaigns when sentiment recovers to baseline. Protect brand reputation without constant monitoring.
Pull Meta Ads performance metrics into Brandwatch topic clusters to understand which social conversations correlate with conversion outcomes. Match campaign creative themes to social listening topics and measure lift. Build unified dashboards showing social buzz alongside ad performance.
Detect trending topics, hashtags, or conversation spikes in Brandwatch and automatically launch new Meta ad sets testing relevant creative angles. Capitalize on cultural moments while they're active. Route alerts to creative teams with trend context and suggested messaging.
Store Meta campaign metadata, creative assets, and performance metrics alongside social listening data in Brandwatch. Build historical views of how paid social themes performed against organic conversation trends. Enable brand teams to query both earned and paid social in one system.
Cross-reference Meta Ads custom audience lists against users flagged for negative brand sentiment in Brandwatch. Send alerts when targeting potentially hostile segments. Suppress users from campaigns who've expressed dissatisfaction in recent social conversations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Brandwatch's topic taxonomies, sentiment scores, and audience segments alongside Meta's campaign structures, custom audience formats, and conversion events — no custom field mapping required.
Redbird parses Brandwatch query structures, author profiles, sentiment dimensions, and conversation metadata, then maps them to Meta's audience targeting parameters, campaign objectives, and custom event schemas. The system understands how to translate social listening cohorts into Meta custom audience formats, match topic clusters to ad set themes, and correlate sentiment time-series with campaign flight dates. You define business logic, Redbird handles the structural translation between social intelligence and ad platform data models.
faster than exporting Brandwatch segments and manually rebuilding audiences in Meta Ads Manager
Redbird can pull from Brandwatch and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Meta Ads, or from Meta Ads back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Brandwatch insight or Meta Ads event — build workflows that connect social intelligence to campaign execution in real time.
Trigger when brand or topic sentiment rises above or falls below specified levels in Brandwatch monitoring.
Trigger when mentions or discussion volume exceeds baseline by a defined percentage within a timeframe.
Trigger when Brandwatch detects emerging hashtags, phrases, or topics gaining momentum in tracked conversations.
Extract author profiles or conversation participants matching query criteria as structured audience data.
Generate Brandwatch report grouping conversations by theme, sentiment, or demographic attributes.
Apply custom tags or categories to Brandwatch mentions based on external campaign events or performance data.
Trigger when Meta campaign or ad set spend exceeds a defined budget limit or pacing target.
Trigger when return on ad spend falls below specified efficiency benchmarks for campaigns or ad sets.
Trigger when Meta custom audience membership count changes beyond a defined threshold or refresh cycle.
Build new Meta custom audiences or refresh existing lists with user identifiers from external data sources.
Modify Meta campaign spending limits, daily budgets, or bidding approaches based on external signals.
Turn Meta ad sets on or off in response to performance thresholds, sentiment shifts, or inventory conditions.
Sync Brandwatch social intelligence with Meta Ads targeting and optimization. Stop rebuilding audiences manually — let Redbird automate the flow from listening to campaign execution.