Stop manually exporting social listening data and updating lead records one at a time. Redbird AI syncs social intelligence from Brandwatch directly into Marketo, enriching lead profiles with sentiment insights and triggering campaigns based on brand moments and conversation trends.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append social sentiment scores, brand mention frequency, and engagement behavior from Brandwatch to corresponding lead records in Marketo. Surface which prospects are actively discussing your brand or competitors, enabling sales and marketing to prioritize high-intent contacts.
Monitor Brandwatch for sentiment shifts and conversation volume around competitor mentions. When negative sentiment crosses a threshold, automatically add relevant leads to competitive displacement campaigns in Marketo, capitalizing on market moments.
When a new campaign goes live in Marketo, automatically generate corresponding Brandwatch queries to monitor brand mentions, hashtag performance, and sentiment shifts. Track social conversation volume alongside campaign engagement metrics without manual query setup.
Surface emerging topics, industry trends, and cultural moments from Brandwatch social listening. Automatically create and populate Marketo segments for leads in relevant industries or personas, enabling timely, trend-responsive messaging.
Monitor Brandwatch for mentions of target account domains, executives, or firmographic signals. When high-priority accounts participate in relevant industry conversations, trigger alerts and add them to tailored Marketo ABM programs automatically.
Automatically compile Brandwatch sentiment analysis, share of voice data, and conversation trends for products or campaigns currently running in Marketo. Deliver consolidated reports showing social impact alongside email engagement and conversion metrics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Brandwatch's social listening taxonomy and Marketo's lead management schema, mapping sentiment signals to lead scoring and conversation trends to campaign triggers.
Redbird maps Brandwatch mention objects, sentiment scores, author profiles, and topic clusters to Marketo lead records, custom fields, program memberships, and segmentation logic. The AI understands how to match social authors to CRM contacts, normalize sentiment scales for lead scoring, and translate trending topics into actionable campaign triggers. No need to build brittle field mappings or write custom API middleware — Redbird adapts to your taxonomies in both systems.
faster than exporting CSVs from Brandwatch and manually uploading to Marketo lists
Redbird can pull from Brandwatch and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Marketo, or from Marketo back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social listening event in Brandwatch or marketing activity in Marketo — Redbird handles the rest.
Fires when sentiment analysis crosses defined thresholds for brand, product, or competitor queries.
Triggers when social mentions, comments, or posts match specific queries, keywords, or boolean logic.
Activates when mention volume exceeds baseline thresholds for tracked topics or brand terms.
Automatically build Brandwatch queries with custom keywords, boolean operators, and filters.
Apply custom tags, categories, or sentiment overrides to specific mentions or author profiles.
Compile sentiment analysis, share of voice, and trending topics into formatted reports for distribution.
Fires when lead scoring models update values or contacts cross defined qualification thresholds.
Triggers when leads enter specific nurture programs, ABM campaigns, or engagement streams.
Activates when email campaigns, programs, or events transition from draft to active status.
Append sentiment scores, social engagement flags, or topic affinity data to lead records.
Populate Marketo lists based on social signals, sentiment thresholds, or conversation participation.
Add or remove leads from ABM programs, nurture tracks, or event campaigns based on social intelligence.
Sync Brandwatch social intelligence with Marketo lead data in minutes. Stop toggling between platforms and start turning social signals into marketing action.