Connect Brandwatch and
Klaviyo with AI

Stop manually exporting social sentiment data to inform your email campaigns. Redbird AI syncs Brandwatch social intelligence directly into Klaviyo segments and flows — so your marketing responds to what customers are actually saying in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger campaigns when brand sentiment shifts in social conversations

Automatically monitor Brandwatch sentiment scores and conversation volume around your brand or products. When negative sentiment spikes or key topics trend, trigger targeted Klaviyo email flows to affected customer segments with messaging that addresses concerns or capitalizes on positive buzz.

Enrich Klaviyo profiles with social sentiment and engagement data

Match social media handles from Brandwatch mention data to Klaviyo customer profiles by email or metadata. Add sentiment scores, topics discussed, and engagement levels as custom properties to power hyper-personalized segmentation and campaign messaging.

Create suppression segments from negative sentiment mentions

Identify customers who've posted negative reviews or complaints tracked in Brandwatch. Automatically add them to Klaviyo suppression lists or priority support segments, preventing tone-deaf promotional emails and routing them to retention flows instead.

Alert marketing teams when competitor conversation trends shift

Monitor Brandwatch share of voice and competitor mention data. When competitors gain significant conversation volume or your brand loses ground, send structured alerts to Slack or email with context, then auto-pause underperforming Klaviyo campaigns for review.

Build lookalike segments from high-sentiment social audiences

Extract audience demographics and interests from Brandwatch social listening cohorts showing strong positive sentiment. Create matching Klaviyo segments based on purchase behavior, location, and engagement patterns to expand campaign reach to similar customers.

Generate weekly social listening reports with Klaviyo campaign performance

Combine Brandwatch sentiment trends, mention volume, and emerging topics with Klaviyo email performance metrics. Automatically generate consolidated reports showing how social conversation correlates with campaign engagement and revenue attribution across time periods.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Brandwatch and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Brandwatch's social intelligence taxonomy and Klaviyo's customer profile schema — no custom field mapping or CSV exports required.

AI that reads social sentiment and customer behavior together

Redbird parses Brandwatch mention metadata, sentiment scores, topic classifications, and audience demographics — then intelligently maps them to Klaviyo's profile properties, list memberships, and event data. The AI understands how to match social handles to email addresses, translate sentiment thresholds into segment conditions, and structure topic data as custom properties. You define what sentiment shifts should trigger which flows, and Redbird handles the translation between social intelligence and marketing automation.

Sentiment score mapping
Topic-to-segment translation
Social handle matching
Mention volume thresholds
10×

faster than exporting Brandwatch CSVs and manually updating Klaviyo segments

No CSV downloads, field mapping spreadsheets, or scheduled segment uploads

Auto-generated reports

Redbird can pull from Brandwatch and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Brandwatch into Klaviyo, or from Klaviyo back into Brandwatch. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any social listening event in Brandwatch or marketing activity in Klaviyo — Redbird handles the rest.

Brandwatch
Triggers & Actions
Trigger

Sentiment score crosses threshold

Trigger when brand or product sentiment moves above or below defined levels in specific time windows.

Trigger

Mention volume spike detected

Activate when conversation volume around tracked topics or keywords exceeds baseline by set percentage.

Trigger

New trending topic identified

Fire when Brandwatch detects emerging topics or cultural moments related to your brand or industry.

Action

Export mention data to data warehouse

Pull filtered mention datasets with full metadata and sentiment scores for long-term analysis.

Action

Query sentiment by custom segments

Retrieve aggregated sentiment and conversation metrics filtered by demographics, location, or date ranges.

Action

Update topic tracking queries

Programmatically add keywords, Boolean operators, or exclusions to Brandwatch listening queries.

Klaviyo
Triggers & Actions
Trigger

Campaign sent to segment

Trigger when specific Klaviyo campaigns or flows are sent to defined customer segments or lists.

Trigger

Email engagement drops below threshold

Activate when open rates or click rates for campaigns fall below historical averages or benchmarks.

Trigger

Customer added to high-value segment

Fire when profiles meet criteria for VIP, repeat purchaser, or other revenue-focused segments.

Action

Add profiles to segment or list

Dynamically add customer profiles to Klaviyo lists or segments based on social listening data.

Action

Update custom profile properties

Write sentiment scores, topic interests, or social engagement data as custom fields on customer profiles.

Action

Trigger or suppress flow enrollment

Start customers in targeted flows or remove them from active campaigns based on social sentiment signals.

Brandwatch
+
Klaviyo

Ready to connect your stack?

Sync Brandwatch social intelligence with Klaviyo marketing automation in minutes. Let Redbird AI turn listening data into personalized campaigns that respond to what your customers are saying.

Get started → Book a demo