Sync social sentiment and brand conversation data directly into behavioral analytics. Stop manually correlating campaign mentions with product engagement, or exporting sentiment reports to cross-reference with user journey data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append social sentiment exposure data to Heap user profiles based on campaign timing and geography. Identify which users were active during positive or negative brand conversation spikes. Analyze how social sentiment correlates with conversion behavior and product adoption.
Monitor Heap for sudden funnel abandonment or feature engagement declines, then automatically initiate Brandwatch queries for related social conversation. Surface whether product friction is being discussed publicly or generating negative sentiment. Alert brand and product teams simultaneously when issues emerge.
Push Brandwatch campaign and mention volume milestones into Heap as custom events. Retroactively analyze user behavior changes around brand awareness spikes, influencer mentions, or PR moments. Build behavioral cohorts based on exposure timing without manual event tracking.
Send conversion events, power user behaviors, and churn signals from Heap to Brandwatch for social profile matching. Understand what converting users are saying publicly about your brand versus churned users. Build social listening queries that isolate feedback from your most engaged product segments.
Generate unified reports that overlay Brandwatch sentiment trends and mention volume against Heap conversion metrics and feature adoption rates. Correlate brand perception shifts with behavioral outcomes across cohorts. Eliminate manual cross-platform data gathering for leadership dashboards.
When Brandwatch detects negative sentiment spikes or brand crises, automatically capture concurrent Heap user sessions and interaction patterns. Preserve context of how product usage changed during reputation events. Build a historical record linking external perception with internal behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Brandwatch's social conversation taxonomy and Heap's event-based behavioral model, bridging qualitative sentiment with quantitative interaction data.
Redbird maps Brandwatch mention objects, sentiment scores, topic clusters, and audience demographics to Heap's auto-captured events, user properties, and session timelines. The AI handles timestamp alignment across platforms, correlates geographic and demographic segments, and structures unstructured social data for behavioral analysis. No custom fields or manual taxonomy mapping required—Redbird interprets how brand conversation context enriches user interaction data.
faster than exporting Brandwatch CSVs and manually joining with Heap warehouse exports
Redbird can pull from Brandwatch and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Heap, or from Heap back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social conversation spike in Brandwatch or behavioral pattern in Heap.
Fires when brand sentiment score rises above or falls below specified levels in a topic or query.
Triggers when conversation volume exceeds baseline by a percentage or absolute count within a timeframe.
Activates when Brandwatch's topic clustering detects an emerging theme in brand-related conversations.
Build new Brandwatch queries programmatically based on product events or user cohort characteristics.
Apply custom tags to social mentions based on concurrent user behavior or conversion data from Heap.
Pull demographic and interest data for users discussing specific topics or exhibiting sentiment patterns.
Fires when abandonment rate in a defined funnel exceeds threshold or changes significantly period-over-period.
Triggers when a behavioral cohort grows or shrinks beyond specified parameters based on interaction patterns.
Activates when click or interaction volume on specific elements shifts outside expected ranges.
Append sentiment exposure scores or brand conversation timing as custom properties on Heap user profiles.
Insert external brand moments as events in Heap's timeline for retroactive funnel and cohort analysis.
Generate Heap user segments based on overlap with Brandwatch social audience or conversation participants.
Stop treating social sentiment and product behavior as separate data universes. Redbird AI connects Brandwatch and Heap so brand perception and user engagement inform each other automatically.