Connect Microsoft/Bing Ads and
Walmart Luminate with AI

Redbird AI syncs Walmart retail performance data directly into your Microsoft Ads strategy. Stop manually correlating sales data with ad spend, and start optimizing campaigns based on actual in-store and online Walmart performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Adjust Microsoft Ads bids based on Walmart point-of-sale velocity

Automatically increase search bids for products showing accelerated sales velocity in Walmart Luminate POS data. Redbird monitors daily sales trends and adjusts campaign budgets to capitalize on high-performing SKUs. Ensures ad spend aligns with actual retail demand.

Pause campaigns for out-of-stock products detected in Walmart inventory data

Monitor Walmart Luminate supply chain metrics and automatically pause Microsoft Ads campaigns when inventory falls below threshold levels. Prevents wasted ad spend on unavailable products and improves customer experience. Reactivates campaigns when stock is replenished.

Enrich Microsoft Ads conversion data with Walmart basket and shopper behavior

Append Walmart Luminate shopper purchase patterns, basket composition, and trip frequency data to Microsoft Ads conversion events. Create unified customer journey views that connect search clicks to in-store behavior. Surface insights on which ad audiences drive most valuable Walmart shoppers.

Generate weekly ROAS reports combining Microsoft Ads spend with Walmart sales data

Automatically compile reports showing true return on ad spend by matching Microsoft Advertising campaign costs against actual Walmart Luminate sales data. Break down performance by product category, geographic market, and shopper segment. Eliminate manual spreadsheet reconciliation between platforms.

Alert when Microsoft Ads CTR diverges from Walmart category performance trends

Monitor for disconnects between search engagement and retail reality—get notified when strong Microsoft Ads click-through rates don't correlate with Walmart sales growth. Helps identify messaging misalignment or competitive pressure at retail. Enables rapid campaign creative adjustments.

Sync Microsoft Ads campaign performance into Walmart trade planning workflows

Feed Microsoft Advertising impression share, search query data, and audience insights directly into Walmart Luminate-based category planning. Connect digital demand signals with retail execution planning. Build integrated media and trade marketing strategies based on unified data.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Microsoft Advertising campaign structures and Walmart Luminate's retail data schemas, so you can connect search performance with in-store reality without custom development.

Native intelligence for advertising and retail data

Redbird maps Microsoft Ads campaign hierarchies, product groups, and conversion events to Walmart Luminate's item codes, store clusters, and shopper segments automatically. The platform recognizes when a Bing Ads product ID corresponds to a Walmart SKU, joins performance metrics across date ranges, and handles attribution windows between search impressions and point-of-sale transactions. No manual field mapping or data transformation required.

Campaign-to-SKU matching
POS and conversion alignment
Cross-platform attribution
Inventory-aware optimization
10×

faster than exporting CSVs and manually matching ad data to Walmart sales

No data warehouse staging, no custom ETL scripts, no weekly reconciliation sprints

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Walmart Luminate.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into Walmart Luminate, or from Walmart Luminate back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign changes in Microsoft Ads or retail events in Walmart Luminate—Redbird connects both systems in real time.

Microsoft/Bing Ads
Triggers & Actions
Trigger

Campaign budget threshold reached

Fires when a Microsoft Ads campaign hits a specified percentage of its daily or monthly budget.

Trigger

Conversion rate drops below target

Triggers when campaign or ad group conversion rate falls below defined performance threshold.

Trigger

New search query drives conversions

Detects when a previously unseen search term generates conversions above a set threshold.

Action

Update campaign budget

Programmatically adjust daily or monthly budget for specified campaigns based on external signals.

Action

Pause or enable ad groups

Automatically activate or pause ad groups based on inventory, performance, or calendar triggers.

Action

Modify keyword bids

Adjust bid amounts for specific keywords or product targets based on retail performance data.

Walmart Luminate
Triggers & Actions
Trigger

Product sales velocity exceeds forecast

Fires when Walmart POS data shows a SKU selling significantly faster than projected baseline.

Trigger

Inventory drops below threshold

Triggers when Walmart supply chain data indicates stock levels falling below specified reorder points.

Trigger

Category share shift detected

Detects significant changes in category share or competitive positioning within Walmart data.

Action

Query product performance data

Retrieve point-of-sale, inventory, or shopper metrics for specific items or categories from Luminate.

Action

Pull basket affinity analysis

Extract shopper basket composition and product affinity data for specified SKU combinations.

Action

Export store cluster performance

Generate performance breakdowns by geographic market, store format, or custom store groupings.

Microsoft/Bing Ads
+
Walmart Luminate

Ready to connect your stack?

Join CPG and retail media teams using Redbird AI to connect Microsoft Advertising performance with Walmart retail data. Stop guessing at attribution and start optimizing with unified intelligence.

Get started → Book a demo