Redbird AI syncs your paid search performance with social intelligence data automatically. Stop manually correlating campaign metrics with social sentiment, or exporting audience insights to inform ad targeting. Let AI handle the data flow between advertising and social listening.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull brand sentiment and conversation volume from Synthesio when campaigns launch in Microsoft Ads. Correlate ad spend, impressions, and conversions with real-time social buzz to measure holistic campaign impact beyond click metrics.
Monitor brand sentiment changes in Synthesio and automatically pause or reduce bids on brand campaigns in Microsoft Ads during reputation issues. Protect ad spend from being wasted when social conversations turn negative and brand affinity drops.
Capture cultural trends and emerging behaviors identified in Synthesio and map them to LinkedIn professional audience segments available in Microsoft Audience Ads. Transform social intelligence into actionable targeting strategies without manual translation between platforms.
Send campaign launch dates, messaging themes, and creative angles from Microsoft Ads into Synthesio as custom tags for social data. Enable analysts to filter social conversations by active campaigns and measure organic response to paid messaging.
When Synthesio detects competitor share of voice increases, automatically query Microsoft Ads auction insights and competitive metrics. Surface correlated paid search activity alongside social intelligence for complete competitive landscape visibility.
Push Microsoft Ads conversion tracking data, cost per acquisition, and ROAS metrics into Synthesio custom datasets. Analyze whether social sentiment peaks correlate with improved conversion efficiency and lower customer acquisition costs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Microsoft Advertising's campaign structures and Synthesio's social intelligence taxonomy, so you can connect paid search performance with consumer insights without middleware.
Redbird maps Microsoft Ads campaign hierarchies, ad group structures, and conversion goals to Synthesio's topic models, sentiment dimensions, and cultural trend categories. The platform understands LinkedIn Audience Network targeting alongside social demographic and psychographic segments. When you need to correlate auction insights with share of voice, or match keyword performance to conversation themes, Redbird handles the schema translation automatically.
faster than exporting Microsoft Ads reports and manually correlating with Synthesio dashboards
Redbird can pull from Microsoft/Bing Ads and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Synthesio, or from Synthesio back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Microsoft Ads or social intelligence signal in Synthesio, then automate what happens next across both platforms.
Trigger workflows when new search or audience campaigns launch on the Microsoft network.
Detect when campaign conversion performance declines beyond acceptable levels.
Monitor when campaigns consume budget faster than planned monthly allocation.
Automatically modify bids based on external intelligence or performance triggers.
Stop serving ads in response to external events or budget constraints.
Set up new conversion tracking events tied to specific social or brand milestones.
Detect when positive or negative sentiment changes beyond baseline thresholds.
Monitor when competitor social presence grows relative to your brand's visibility.
Identify when new consumer behaviors or cultural themes gain measurable traction.
Apply custom labels to social data to segment conversations by active advertising initiatives.
Build new listening queries around messaging angles being tested in paid search.
Compile consumer behavior analysis for specific segments targeted in Microsoft Audience Ads.
Sync Microsoft/Bing Ads with Synthesio and stop manually bridging paid search performance with social intelligence. Redbird AI connects your advertising and listening platforms so insights flow automatically.