Connect Microsoft/Bing Ads and
Snowflake with AI

Sync Microsoft/Bing Ads campaign performance, spend, and conversion data directly into Snowflake. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on data engineering to update your advertising tables.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Microsoft Ads campaign performance data into Snowflake tables in real-time

Automatically sync campaign, ad group, keyword, and audience performance metrics from Microsoft Advertising into structured Snowflake tables. Keep impression, click, spend, and conversion data fresh for cross-channel reporting and attribution modeling without scheduled exports or API integrations.

Append daily Microsoft Ads spend and ROAS metrics to centralized marketing warehouse

Pull daily rollups of spend, revenue, conversions, and ROAS by campaign and sync them into your Snowflake marketing data mart. Join Microsoft Ads performance with Google Ads, Meta, and CRM data for unified reporting that updates automatically each morning.

Archive historical Microsoft Ads campaign structure and bid changes for compliance

Capture snapshots of campaign settings, bid strategies, keyword lists, and budget allocations from Microsoft Advertising into immutable Snowflake tables. Maintain a complete audit trail of advertising configuration changes for finance review and regulatory compliance.

Alert marketing teams when Microsoft Ads daily spend exceeds Snowflake budget thresholds

Monitor Microsoft Ads spend against budget forecasts stored in Snowflake. Trigger alerts to Slack or email when campaigns exceed pacing targets, allowing teams to adjust bids or pause campaigns before monthly budgets are exhausted.

Enrich Microsoft Ads conversion data with Snowflake customer lifetime value attributes

Match Microsoft Ads conversion IDs with customer LTV, segment, and product mix data already in Snowflake. Build enriched datasets that connect ad-level performance to downstream revenue, enabling ROAS calculations based on actual customer value instead of initial conversion value.

Generate weekly Microsoft Ads performance reports combining Snowflake multi-touch attribution

Query Snowflake attribution models that blend Microsoft Ads touchpoints with other channels, then compile automated performance reports. Surface which Bing search terms and LinkedIn audiences contribute to pipeline and revenue, not just last-click conversions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Microsoft Advertising's campaign hierarchy, performance schemas, and conversion tracking structures alongside Snowflake's table formats, data types, and incremental loading patterns.

AI that knows both Microsoft Ads schemas and Snowflake warehouse structures

Redbird maps Microsoft Advertising's campaign, ad group, keyword, and audience dimension tables to your Snowflake schema automatically. It handles metric aggregation levels, conversion attribution windows, and device breakdowns without custom transformations. The AI recognizes when to append incremental performance data versus full refresh campaign metadata, and structures fact and dimension tables to optimize for downstream BI queries and attribution joins.

Campaign & ad group hierarchy mapping
Performance metric grain handling
Incremental vs. full table refresh logic
Conversion tracking schema alignment
10×

faster than building custom Microsoft Ads API connectors and Snowflake ETL pipelines

No Python scripts, Airflow DAGs, or Fivetran configurations required

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into Snowflake, or from Snowflake back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign performance changes in Microsoft Ads or data updates in Snowflake to keep advertising and analytics in sync.

Microsoft/Bing Ads
Triggers & Actions
Trigger

Campaign performance updated

Fires when Microsoft Ads campaign metrics like impressions, clicks, spend, or conversions change or refresh.

Trigger

Daily spend exceeds threshold

Triggers when any campaign's daily spend crosses a configured budget limit or pacing target.

Trigger

New conversion recorded

Activates when Microsoft Ads tracks a new conversion event from search or audience network campaigns.

Action

Export campaign performance data

Pulls campaign, ad group, keyword, and audience performance metrics from Microsoft Ads for a specified date range.

Action

Retrieve conversion tracking data

Fetches conversion events with goal names, values, timestamps, and attribution details from Microsoft Advertising.

Action

Get campaign structure snapshot

Exports current campaign settings, bid strategies, budgets, targeting criteria, and ad copy from Microsoft Ads accounts.

Snowflake
Triggers & Actions
Trigger

New rows inserted in table

Fires when new records are added to specified Snowflake tables, such as customer segments or budget allocations.

Trigger

Budget forecast table updated

Triggers when marketing budget or pacing forecast tables in Snowflake receive updated values or targets.

Trigger

Attribution model results refresh

Activates when Snowflake attribution or marketing mix model tables complete their scheduled refresh or recalculation.

Action

Write campaign data to table

Inserts or updates Microsoft Ads performance data into designated Snowflake fact tables with proper schema alignment.

Action

Append to marketing data mart

Adds incremental advertising metrics to centralized Snowflake marketing schemas for cross-channel analysis.

Action

Create historical snapshot table

Writes timestamped snapshots of campaign configurations or performance into Snowflake archive tables for audit trails.

Microsoft/Bing Ads
+
Snowflake

Ready to connect your stack?

Sync Microsoft/Bing Ads with Snowflake in minutes and automate the campaign data pipelines your analytics and attribution models depend on.

Get started → Book a demo