Sync your product catalog to Microsoft Advertising, track conversions back to your Shopify store, and automate ROAS reporting across campaigns. Stop manually updating product feeds, exporting order data for attribution, or stitching together ad spend and revenue in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Keep your Microsoft Shopping Ads product feed current with real-time inventory, pricing, and product details from Shopify. Automatically update product availability, remove out-of-stock items, and push new products to campaigns without manual CSV uploads or feed management tools.
Send order values, product details, and customer information from Shopify back to Microsoft Advertising as conversion events. Enable accurate conversion tracking, measure true ROAS by campaign and keyword, and optimize bids based on actual revenue data rather than proxy metrics.
Automatically pull ad spend, clicks, and impressions from Microsoft Advertising alongside order revenue, product performance, and customer acquisition data from Shopify. Build unified ROAS dashboards that show profitability by campaign, ad group, and product category without manual data exports.
Monitor inventory levels in Shopify and automatically pause or reduce bids on Microsoft Ads campaigns when stock runs low. Prevent wasted ad spend on out-of-stock products and resume campaigns when inventory is replenished, all without manual campaign adjustments.
Tag Microsoft Advertising audiences with purchase history, order frequency, and lifetime value from Shopify. Enable bid adjustments and budget allocation based on customer segments that actually drive revenue, not just conversion volume.
Calculate real-time ROAS by matching Microsoft Ads campaign spend with attributed Shopify orders. Trigger alerts when campaigns fall below profitability thresholds, enabling quick budget reallocation or bid strategy changes before wasting significant spend.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising campaign structures, conversion tracking schemas, and Shopify's order, product, and inventory data models to automate the entire attribution and optimization loop.
Redbird maps campaign IDs, ad group structures, and UTM parameters from Microsoft Advertising to Shopify order attributes, customer tags, and product SKUs automatically. The platform understands conversion value schemas, product feed requirements for Shopping Ads, and how to reconcile attribution windows between ad clicks and purchase timestamps. No need to standardize field names, build custom API connectors, or maintain fragile scripts that break when either platform updates their data structure.
faster than building custom Microsoft Ads to Shopify sync scripts
Redbird can pull from Microsoft/Bing Ads and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Shopify, or from Shopify back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Microsoft Advertising or Shopify and automate the workflows that connect campaign performance to store operations.
Trigger when spend, clicks, impressions, or conversion metrics cross defined thresholds.
Activate when Microsoft Advertising records a conversion event from any campaign or ad group.
Monitor budget pacing and trigger when campaigns approach or exceed daily or monthly limits.
Push product data to Microsoft Shopping Ads feed with current pricing, availability, and attributes.
Modify keyword bids, ad group budgets, or campaign daily limits based on performance data.
Post conversion tracking data to Microsoft Ads with revenue, product details, and customer information.
Activate when a customer completes checkout and a new order is created in Shopify.
Trigger when product stock is updated, drops below a threshold, or goes out of stock.
Monitor when new products are added or existing product details, pricing, or images change.
Apply customer tags in Shopify based on originating Microsoft Ads campaign, ad group, or keyword.
Write campaign metrics like ROAS, conversion rate, or cost per acquisition to product metafields.
Generate unique discount codes in Shopify tied to specific Microsoft Ads campaigns for tracking.
Stop manually syncing product feeds and stitching together ad spend with revenue data. Connect Microsoft/Bing Ads and Shopify with Redbird AI to automate attribution, optimize campaigns based on actual store performance, and report true ROAS across your advertising stack.