Automatically sync ad leads into your sales pipeline, track campaign ROI by deal stage, and attribute revenue to specific keywords and campaigns. Stop manually matching conversions to CRM records or exporting spreadsheets to understand which ads drive actual sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone submits a Microsoft Ads lead form, instantly create a deal in Pipedrive with campaign, ad group, and keyword data in custom fields. Sales reps see exactly which search term brought in each lead without checking the ads platform.
When deals move to won stages in Pipedrive, send conversion events with deal values back to Microsoft Ads. Optimize campaigns based on actual revenue, not just form fills or clicks, and calculate true ROAS at the keyword level.
Automatically append Microsoft Ads audience segments, device types, location data, and ad position to deal records. Sales teams can personalize outreach based on how prospects found you, and marketing sees which audiences convert to pipeline.
Monitor Microsoft Ads campaigns tagged as high-intent or high-budget, and trigger Pipedrive activities or notifications when those leads convert. Ensure your best reps follow up immediately on leads from your most expensive keywords.
Automatically pull campaign spend and conversion data from Microsoft Ads alongside deal stages and values from Pipedrive. Calculate cost per SQL, cost per opportunity, and pipeline ROI by campaign without manual spreadsheet work.
Analyze which campaigns generate deals that move fastest through your Pipedrive stages, then automatically adjust Microsoft Ads bids or budgets to prioritize high-velocity sources. Shift spend toward campaigns that create sales-ready pipeline.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Pipedrive with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Ads campaign structures and conversion schemas alongside Pipedrive's deal stages, custom fields, and activity models to automate attribution across your entire funnel.
Redbird automatically maps Microsoft Ads UTM parameters, GCLID equivalents, campaign IDs, and conversion actions to Pipedrive deal fields, contact properties, and custom pipeline stages. The system recognizes when to append lead source data versus creating new records, handles multi-touch attribution across campaign interactions, and normalizes keyword and audience data into formats your sales team can actually use. No manual field mapping or complex lookup tables required.
Faster than building custom integrations between Microsoft Ads API and Pipedrive webhooks
Redbird can pull from Microsoft/Bing Ads and Pipedrive simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Pipedrive.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Pipedrive, or from Pipedrive back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any conversion event in Microsoft Ads or any pipeline change in Pipedrive, with full access to campaign metrics and deal context.
Fires when someone completes a Microsoft Ads lead form extension, capturing campaign and keyword context.
Triggers when a tracked conversion event fires in Microsoft Ads, including custom conversion goals.
Activates when a campaign hits a specified percentage of its daily or monthly budget.
Adjust daily or monthly budget caps for specific campaigns or ad groups based on pipeline data.
Turn ad groups on or off based on CRM conversion quality or sales team capacity.
Send conversion events with revenue values back to Microsoft Ads for closed deals and multi-stage conversions.
Fires when a new deal enters any stage of your Pipedrive pipeline, capturing all custom field data.
Triggers when a deal moves between pipeline stages, especially into qualified or closed-won stages.
Activates when the monetary value of a deal changes, useful for recalculating campaign ROAS.
Add new deals to your pipeline with campaign attribution fields pre-populated from ad platforms.
Append campaign performance metrics, audience data, or attribution details to existing deal records.
Generate follow-up activities for sales reps when high-priority ad leads enter the pipeline.
Start syncing Microsoft Ads conversions with Pipedrive deals in minutes. See exactly which campaigns drive revenue, not just clicks.