Redbird AI syncs your Microsoft Advertising campaigns with Pardot's lead nurturing engine automatically. Stop manually uploading audience lists, exporting conversion data, or reconciling campaign performance with marketing attribution. Let AI handle the integration.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone converts on a Microsoft Ads landing page, Redbird creates or updates the Pardot prospect record with full campaign, ad group, and keyword attribution. Triggers the right nurture track based on search intent and automatically scores leads based on conversion source quality.
Build Microsoft Audience Ads remarketing lists from Pardot engagement behavior. Target prospects who opened specific nurture emails, downloaded content, or reached lead score thresholds with tailored search and LinkedIn audience campaigns.
When prospects fill out Pardot forms after clicking Microsoft Ads, Redbird sends conversion data back to Microsoft Advertising with GCLID matching. Optimize campaign bidding based on true lead generation performance, not just landing page visits.
Append campaign name, ad group, keyword, match type, and device data from Microsoft Ads to every Pardot prospect record. Marketing ops teams can segment nurture programs by search intent, analyze cost-per-lead by keyword theme, and prove search ROI.
Combine Microsoft Advertising spend, clicks, and conversions with Pardot lead progression, MQL rates, and Salesforce opportunity creation. Redbird builds automated reports showing true ROAS from search campaigns through the full funnel.
Automatically exclude existing customers, opted-out contacts, and disqualified leads from Microsoft Ads targeting. Keep customer acquisition costs efficient by preventing wasted spend on audiences already in your CRM.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising campaign structures and Pardot's lead lifecycle models, so your search performance data flows into the right prospect records with proper attribution.
Redbird maps Microsoft Advertising campaign IDs, UTM parameters, and GCLID tracking to Pardot prospect fields, custom field mappings, and campaign object structures. It handles Pardot's visitor-to-prospect conversion logic and syncs Microsoft Ads audience lists with the right segmentation rules. The AI normalizes match types, device categories, and network placements into consistent Pardot tracking parameters for attribution reporting.
faster than exporting CSVs and manually uploading audiences between platforms
Redbird can pull from Microsoft/Bing Ads and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Pardot, or from Pardot back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Microsoft Ads campaign event or Pardot prospect activity and take action across both platforms.
Fires when Microsoft Ads tracks a conversion event from any campaign.
Triggers when daily or total campaign spend crosses a defined budget limit.
Detects when CTR, conversion rate, or quality score falls below benchmarks.
Build a new Microsoft Audience Ads list with specified targeting criteria.
Adjust automated bidding settings or manual bid amounts for campaigns.
Send conversion data back to Microsoft Ads with GCLID or match key attribution.
Fires when a new prospect enters Pardot or existing prospect data changes.
Triggers when a prospect's score crosses a defined qualification threshold.
Detects when a prospect completes any Pardot form or landing page submission.
Assign a prospect to a static or dynamic Pardot list for segmentation.
Modify any standard or custom field value on a Pardot prospect record.
Enroll a prospect in a nurture track or drip campaign based on criteria.
Connect Microsoft/Bing Ads and Pardot in minutes. Redbird AI handles the integration so your marketing team can focus on optimizing campaigns, not wrangling data between platforms.