Sync conversion data, automate campaign optimization, and close the loop between ad spend and revenue. Stop manually exporting order data to measure ROAS or copying product catalogs between systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push completed orders, transaction values, and customer data from Magento to Microsoft Advertising as conversion events. Enable accurate ROAS measurement and smart bidding optimization based on actual revenue, not just clicks or form fills.
Keep Microsoft Shopping campaigns synchronized with real-time product availability, pricing updates, and promotional changes from your Magento catalog. Prevent ad spend on out-of-stock items and ensure price accuracy across all touchpoints.
Write back campaign source, keyword, ad group, and audience segment data to customer records in Magento. Enable personalized post-purchase experiences and segment customers based on acquisition channel performance for lifecycle marketing.
Monitor inventory levels across your Magento catalog and automatically adjust campaign status, budgets, or bids in Microsoft Advertising when stock runs low. Prevent wasted ad spend on products that can't fulfill and redistribute budget to available inventory.
Automatically compile campaign performance data from Microsoft Advertising with order and revenue data from Magento, broken down by campaign, ad group, and product category. Deliver unified reports showing true profitability without manual spreadsheet reconciliation.
Monitor conversion value trends from Microsoft Advertising traffic against Magento order data. Trigger alerts to marketing and merchandising teams when average order value, margin, or conversion quality metrics fall outside acceptable ranges for specific campaigns or audience segments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's conversion tracking schemas and Magento's order, product, and customer data models—no API documentation required.
Redbird automatically maps Magento order attributes—transaction ID, revenue, product SKUs, customer segments, coupon codes—to Microsoft Advertising's UET conversion goals and offline conversion schemas. The system recognizes enhanced conversion data, variable revenue values, and custom event parameters without manual field mapping. Whether you're tracking purchases, cart abandonment, or customer lifetime value, Redbird handles the structural complexity of connecting enterprise e-commerce data to Microsoft's advertising platform.
faster than building custom integrations between Microsoft Advertising API and Magento's order/catalog data
Redbird can pull from Microsoft/Bing Ads and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Magento.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Magento, or from Magento back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Microsoft Advertising or transaction in Magento—Redbird handles the rest.
Trigger when ROAS, conversion rate, CPC, or spend metrics exceed or fall below defined thresholds.
Trigger when Microsoft Advertising tracks a conversion event through UET tags or offline imports.
Trigger when ad review status changes or campaigns are paused due to policy or budget issues.
Automatically adjust daily budgets, bid strategies, or keyword-level bids based on external data.
Push conversion events with transaction values, order IDs, and custom parameters to Microsoft Advertising.
Add or remove audience segments, adjust bid modifiers, or update remarketing lists dynamically.
Trigger when a customer completes checkout and payment is confirmed in Magento.
Trigger when stock quantity drops below threshold, goes out of stock, or is replenished.
Trigger when catalog prices change, special pricing is applied, or promotional rules are activated.
Write campaign source, keyword, or audience data to customer profiles for segmentation and personalization.
Append UTM parameters, campaign IDs, or audience segment data to order records for attribution analysis.
Export updated product catalog data with inventory, pricing, and attributes to advertising or analytics platforms.
Stop exporting order CSVs and manually tracking ROAS in spreadsheets. Connect Microsoft/Bing Ads and Magento with Redbird AI and automate the entire loop from ad click to revenue attribution.