Automate campaign tracking and attribution between Microsoft Advertising and GA4. Stop manually tagging URLs, reconciling conversion data across platforms, or building custom reports to understand true Microsoft Ads ROAS in your analytics stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send Microsoft Ads conversion data to GA4 as custom events with full campaign parameters. Keep conversion tracking in sync across both platforms without manual CSV uploads or API scripting. Enable apples-to-apples comparison of Microsoft and Google Ads performance in a single analytics view.
Pull GA4 engagement metrics like average session duration, pages per session, and bounce rate back into Microsoft Ads at the campaign and keyword level. Use behavioral data from GA4 to inform bid adjustments and budget allocation decisions. Identify high-traffic keywords that drive low-quality sessions and adjust accordingly.
Build automated reports that combine Microsoft Ads spend and impression data with GA4's multi-touch attribution and conversion paths. Surface which Microsoft Ads campaigns contribute to conversions even when they're not last-click. Deliver stakeholder-ready reports without manual data merging from two platforms.
Monitor Microsoft Ads daily spend against GA4 session volume from the Microsoft/Bing channel. Trigger alerts when ad spend spikes but corresponding GA4 traffic doesn't follow expected patterns. Catch tracking breaks, bot traffic, or campaign inefficiencies before budget waste compounds.
Create unified historical datasets that combine Microsoft Ads campaign metrics with GA4 user journey and conversion data. Preserve complete attribution records beyond each platform's retention limits. Enable year-over-year analysis of Microsoft Ads effectiveness using both ad and analytics perspectives.
Cross-reference Microsoft Ads campaign URLs against GA4 traffic source data to identify missing or malformed UTM tags. Automatically flag campaigns with tracking gaps or inconsistent parameter naming. Maintain clean attribution data without manual URL inspection across hundreds of ad groups.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Microsoft Advertising's campaign structure and GA4's event-based data model, automatically mapping ad performance to analytics attribution without custom integration work.
Redbird's AI understands Microsoft Ads entities like campaigns, ad groups, keywords, and conversion goals alongside GA4's event parameters, user properties, and attribution models. It automatically maps Microsoft Ads click IDs (MSCLKIDs) to GA4 sessions, reconciles conversion definitions across platforms, and handles schema differences between Microsoft's reporting API and GA4's BigQuery export. No need to build custom field mappings or write transformation logic for campaign parameter normalization.
faster than building custom API integrations between Microsoft Ads and GA4
Redbird can pull from Microsoft/Bing Ads and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Google Analytics (GA4), or from Google Analytics (GA4) back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign changes in Microsoft Ads or user behavior events in GA4, then automate actions across both platforms.
Trigger when a Microsoft Ads campaign reaches specific CTR, conversion rate, or ROAS thresholds.
Fire when a Microsoft Ads conversion goal completes, capturing full campaign attribution details.
Detect when campaign or account-level spend surpasses configured daily or lifetime budget limits.
Automatically adjust daily or monthly campaign budgets based on performance data or external triggers.
Deactivate ad groups that fall below efficiency thresholds to prevent continued budget waste.
Pull detailed campaign, ad group, and keyword metrics for external analysis or reporting systems.
Trigger when a specific GA4 conversion event fires, including all event parameters and user properties.
Fire when session volume from microsoft/cpc channel deviates significantly from historical patterns.
Detect when sessions from Microsoft Ads traffic meet or fall below engagement rate or session duration benchmarks.
Send custom events to GA4 with specific parameters, useful for tracking external conversions or milestones.
Set or modify GA4 user properties based on external data sources or cross-platform user actions.
Pull complete user path and touchpoint sequences for specific segments or conversion paths.
Stop manually reconciling Microsoft Ads performance with GA4 attribution data. Let Redbird automate the connection so you can focus on campaign optimization, not data plumbing.