Automate the flow of CTV streaming and advertising data between Wurl and your BigQuery analytics warehouse. Stop manually exporting campaign performance, audience metrics, and ad fill rates—let Redbird sync, transform, and report on your connected TV data automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull CTV ad serving metrics, fill rates, and impression data from Wurl into structured BigQuery tables. Keep your data warehouse current with streaming ad performance without manual exports or ETL scripts.
Capture streaming audience metrics, watch time, and platform distribution data from Wurl and merge it with other media sources in BigQuery. Build unified dashboards that show CTV performance alongside linear and digital channels.
Push audience classification and segment data from your BigQuery models back to Wurl to inform content distribution and ad targeting decisions. Connect first-party data insights directly to your CTV ad operations.
Query BigQuery for billing and contract data, match it against Wurl ad revenue and impression records, and generate variance reports. Identify discrepancies between projected and actual CTV ad revenue automatically.
Monitor streaming ad fill rates in Wurl against BigQuery forecasts and inventory models. Trigger notifications when performance deviates, enabling faster response to yield optimization opportunities.
Continuously stream completed CTV campaign data, creative performance, and platform-level metrics from Wurl into BigQuery archives. Maintain multi-year streaming advertising history for seasonal analysis and strategic planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both BigQuery's analytical table structures and Wurl's streaming ad and content distribution schemas—no custom code required to connect CTV data with your warehouse.
Redbird maps Wurl's ad impression events, content performance metrics, and platform distribution data directly to your BigQuery table structures. The platform recognizes campaign IDs, publisher networks, ad pod positions, and content metadata from Wurl, then intelligently writes or queries the corresponding dimension and fact tables in BigQuery. When streaming data structures change or new CTV platforms are added, Redbird adapts the integration automatically.
faster than building custom ETL pipelines for CTV streaming data
Redbird can pull from BigQuery and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Wurl, or from Wurl back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in BigQuery or Wurl—streaming ad impressions, query results, content updates, or warehouse table changes.
Fire when a scheduled or ad-hoc BigQuery SQL query finishes execution and results are ready.
Detect when new rows are inserted or existing records are modified in a BigQuery table.
Trigger when aggregated metrics in BigQuery cross defined business thresholds or forecast values.
Insert or append new records into a BigQuery table with schema validation.
Run a SQL query in BigQuery with dynamic parameters from upstream workflow data.
Modify or replace data within a specific BigQuery table partition based on date or key.
Fire when a CTV advertising campaign finishes its scheduled run on Wurl's platform.
Detect when new streaming content is distributed to a connected CTV platform via Wurl.
Trigger when ad inventory fill rates fall beneath configured performance thresholds.
Modify streaming content attributes, tags, or categorization in Wurl's distribution system.
Pull ad campaign metrics, impression counts, and revenue data for specified date ranges.
Fetch viewership data, platform reach, and engagement metrics from Wurl's analytics APIs.
Stop manually syncing CTV data between Wurl and BigQuery. Let Redbird automate your streaming analytics pipeline so your media and data teams can focus on insights, not exports.