Connect BigQuery and
Qualtrics with AI

Stop manually exporting survey data and rebuilding analysis tables. Redbird AI automates the flow between your experience platform and data warehouse, so feedback insights sync directly into your analytical stack without CSV exports or scheduled ETL jobs.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Qualtrics survey responses directly into BigQuery tables in real-time

Automatically push new survey completions to BigQuery as they arrive. Redbird maps response fields to your warehouse schema, handles nested question data, and appends records continuously so your dashboards always reflect current feedback.

Enrich survey responses with customer and product data from BigQuery

Match Qualtrics respondent IDs to customer profiles, transaction history, and product usage data in your warehouse. Redbird joins survey feedback with behavioral data so you can analyze NPS drivers and segment responses by actual customer value.

Build automated contact lists for Qualtrics surveys from BigQuery segments

Query BigQuery to identify customers who hit specific thresholds or behaviors, then automatically create distribution lists in Qualtrics. Redbird syncs the segment membership and triggers survey sends based on your warehouse logic without manual list uploads.

Archive historical survey data and metadata to BigQuery for long-term analysis

Export complete survey structures, question logic, and response archives from Qualtrics into BigQuery tables. Redbird preserves survey versions and metadata so you can analyze trends across campaigns and track how question changes affect responses over time.

Generate weekly experience metric reports in BigQuery from Qualtrics data

Automatically aggregate NPS, CSAT, and custom XM metrics in BigQuery using fresh survey data. Redbird runs scheduled transformations that combine feedback scores with operational data, creating executive-ready tables that power your BI dashboards.

Alert stakeholders when survey response patterns trigger BigQuery thresholds

Push Qualtrics responses into BigQuery and run real-time queries to detect anomalies or sentiment shifts. When aggregated metrics cross defined thresholds, Redbird triggers notifications so teams can respond to experience issues immediately.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize BigQuery and Qualtrics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands BigQuery table schemas and Qualtrics survey structures so you can sync feedback data to your warehouse without writing transformation logic or managing API pagination.

AI that maps Qualtrics response schemas to BigQuery tables automatically

Redbird interprets Qualtrics question types, embedded data fields, and response metadata, then maps them to appropriate BigQuery column types and nested structures. It handles multi-select questions as arrays, score fields as numerics, and text responses as strings while preserving survey metadata like completion time and distribution channel. When survey structures change, Redbird adapts the mapping without breaking your pipeline.

Nested question arrays
Embedded data fields
Response metadata
Survey version tracking
10×

faster than building custom ETL scripts to pipe survey data into your warehouse

No API pagination logic, schema mapping code, or incremental sync scripts required

Auto-generated reports

Redbird can pull from BigQuery and Qualtrics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Qualtrics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from BigQuery into Qualtrics, or from Qualtrics back into BigQuery. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from survey completions in Qualtrics or query results in BigQuery, then take action across both platforms.

BigQuery
Triggers & Actions
Trigger

Query returns new rows

Trigger when a scheduled BigQuery query produces new results or changed data.

Trigger

Table receives insert

Fire when new records are added to a specified BigQuery table or partition.

Trigger

View aggregation crosses threshold

Trigger when a metric calculated in a BigQuery view exceeds or drops below a defined value.

Action

Insert rows into table

Write new records to a BigQuery table with automatic schema matching and type conversion.

Action

Run parameterized query

Execute a SQL query in BigQuery with dynamic parameters passed from workflow data.

Action

Update table metadata

Modify BigQuery table descriptions, labels, or schema fields based on workflow events.

Qualtrics
Triggers & Actions
Trigger

Survey response submitted

Trigger when a respondent completes and submits a survey in Qualtrics.

Trigger

Response score crosses threshold

Fire when a survey response contains a rating or NPS score above or below a specified value.

Trigger

Survey distribution sent

Trigger when a new email or SMS survey invitation is sent to a contact list.

Action

Create contact in directory

Add a new contact to a Qualtrics directory with custom embedded data fields.

Action

Add contacts to distribution list

Update a mailing list with new contacts for upcoming survey campaigns.

Action

Update embedded data field

Modify stored attributes on a Qualtrics contact record based on external data.

BigQuery
+
Qualtrics

Ready to connect your stack?

Sync BigQuery and Qualtrics in minutes and stop wrestling with survey data exports. Let Redbird automate the pipeline so your experience metrics flow directly into your analytical infrastructure.

Get started → Book a demo