Automate the flow of consumer research data between Nielsen Scarborough and your BigQuery warehouse. Stop manually exporting audience demographics, media consumption data, and purchase behavior reports — let Redbird sync, transform, and analyze Scarborough insights across your data stack automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Scarborough audience demographic profiles, media consumption patterns, and psychographic data into BigQuery datasets. Redbird maps Scarborough's market-level segments to your warehouse schema, joining consumer insights with first-party data for comprehensive audience modeling without CSV exports.
Match your BigQuery customer segments against Scarborough's purchase behavior indices and media consumption profiles by geography and demographics. Redbird automatically appends relevant Scarborough insights to your customer tables, enabling media mix modeling and audience targeting informed by third-party consumer research.
Send campaign results and observed audience metrics from BigQuery back to compare against Scarborough's pre-campaign audience estimates. Redbird automates the validation workflow, flagging discrepancies between modeled and actual audience reach to refine future media planning assumptions.
Blend BigQuery ad delivery data with Scarborough's audience composition and media consumption insights in automated planning dashboards. Redbird joins campaign spend, reach metrics, and Scarborough's market-level demographic profiles to surface media efficiency by audience segment without manual spreadsheet reconciliation.
Automatically capture each Scarborough data update as versioned BigQuery tables, preserving historical audience profiles and market trend data. Redbird manages schema evolution across Scarborough releases, enabling year-over-year comparisons and trend analysis of consumer behavior shifts at the market level.
Monitor BigQuery campaign audience composition against Scarborough's demographic and behavioral norms for your target markets. Redbird flags statistically significant deviations in observed versus expected audience profiles, triggering alerts when media delivery misses Scarborough-defined target segments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands BigQuery's nested and repeated schema structures alongside Nielsen Scarborough's market-segmented audience taxonomy, automatically mapping consumer research attributes to your warehouse without custom ETL pipelines.
Redbird's AI natively interprets Scarborough's multi-dimensional audience data — demographics, psychographics, media quintiles, purchase behavior indices — and maps them to BigQuery's columnar structure. It handles Scarborough's market-level segmentation, geographic hierarchies, and survey wave versioning, automatically flattening nested audience attributes into queryable BigQuery tables. The platform reconciles Scarborough's categorical codes with your existing customer dimensions, joining third-party insights to first-party data without manual schema translation or CSV wrangling.
faster than manually exporting Scarborough CSVs and loading into BigQuery
Redbird can pull from BigQuery and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Nielsen Scarborough, or from Nielsen Scarborough back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any BigQuery query result or Nielsen Scarborough data update, flowing insights bidirectionally across your media planning and analytics stack.
Trigger when a scheduled BigQuery query returns results meeting specific audience or performance criteria.
Detect when BigQuery tables tracking campaign audiences or media delivery metrics receive new data loads.
Initiate workflows when recurring BigQuery analytics jobs finish processing audience or attribution models.
Write Scarborough audience profiles, demographic indices, or media consumption data into BigQuery datasets.
Append or merge new Scarborough data releases into date-partitioned BigQuery tables for historical tracking.
Execute BigQuery SQL with Scarborough audience segment IDs or market codes to validate campaign targeting.
Trigger when Nielsen Scarborough publishes updated audience measurement or consumer research datasets.
Detect when specific DMA or market-level Scarborough audience profiles receive quarterly or annual updates.
Initiate workflows when saved Scarborough audience definitions or custom demographic segments change.
Pull demographic profiles, media quintiles, and purchase behavior indices for specified Scarborough segments.
Extract cross-market audience composition and media consumption benchmarks from Scarborough for analysis.
Fetch product category purchase propensity and brand preference data by demographic or geographic segment.
Sync BigQuery with Nielsen Scarborough and stop manually bridging consumer research with your warehouse. Redbird automates the entire pipeline — from Scarborough audience data ingestion to BigQuery-powered media planning insights.