Connect BigQuery and
Mailchimp with AI

Stop exporting CSVs and manually uploading audience lists. Redbird AI syncs your BigQuery analytics directly into Mailchimp segments, tags, and fields—so your email campaigns always reflect your latest customer intelligence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync BigQuery customer segments to Mailchimp audience tags automatically

Query your warehouse for high-value customer cohorts, recent purchasers, or engagement segments. Redbird automatically applies corresponding tags in Mailchimp, keeping your audience targeting fresh without manual exports.

Enrich Mailchimp subscribers with product usage and transaction data from BigQuery

Pull purchase history, lifetime value, product preferences, and behavioral data from your warehouse. Redbird writes these attributes directly into Mailchimp merge fields for hyper-personalized campaign targeting.

Update BigQuery tables when subscribers join lists or change preferences

Capture new signups, unsubscribes, and preference updates from Mailchimp in real-time. Redbird writes these events to your warehouse, ensuring your central data repository reflects current email engagement status.

Trigger campaign sends based on warehouse events and thresholds

Monitor BigQuery for abandoned carts, milestone achievements, or SLA triggers. Redbird automatically adds contacts to Mailchimp campaigns or automation sequences when your warehouse data hits defined conditions.

Archive Mailchimp campaign performance data into BigQuery for unified reporting

Pull send metrics, open rates, click-through data, and subscriber-level engagement into your warehouse. Redbird structures campaign data alongside product, revenue, and CRM tables for complete attribution analysis.

Build predictive segments in BigQuery and auto-sync to Mailchimp audiences

Run ML models or propensity scoring on warehouse data to identify churn risk, upsell candidates, or re-engagement targets. Redbird creates and maintains corresponding Mailchimp segments that update as scores change.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize BigQuery and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands BigQuery's table schemas and analytical outputs alongside Mailchimp's audience structure, tags, merge fields, and campaign triggers—so your warehouse intelligence powers your email strategy.

AI that understands both warehouse analytics and email audiences

Redbird maps BigQuery result sets to Mailchimp subscriber records using email as the join key, intelligently handling tag arrays, nested merge fields, and audience segmentation logic. The platform recognizes when to upsert contacts, append tags, or update custom fields based on your query results. It handles data type conversions, rate limiting, and batch operations automatically—turning complex SQL outputs into clean audience updates without custom scripting.

Subscriber matching and deduplication
Tag and merge field mapping
Segment sync with delta detection
Campaign performance ingestion
10×

faster than building custom BigQuery-to-Mailchimp ETL scripts and schedulers

No Python scripts, no Cloud Functions, no cron jobs to maintain

Auto-generated reports

Redbird can pull from BigQuery and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Mailchimp.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from BigQuery into Mailchimp, or from Mailchimp back into BigQuery. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any query result, table update, or campaign event—Redbird handles the rest across both platforms.

BigQuery
Triggers & Actions
Trigger

Scheduled query completes

Run when a BigQuery scheduled query finishes, enabling automated workflows based on analytical results.

Trigger

New rows in table or view

Detect when new records appear in specified BigQuery tables, perfect for event or transaction-based triggers.

Trigger

Query result meets threshold

Monitor custom SQL queries and trigger when aggregate values cross defined thresholds or conditions.

Action

Run query and return results

Execute SQL queries on BigQuery datasets and return structured results for downstream processing.

Action

Insert rows into table

Write new records to BigQuery tables with proper schema mapping and data type handling.

Action

Update table from query results

Execute merge or update operations on warehouse tables based on workflow data or query outputs.

Mailchimp
Triggers & Actions
Trigger

New subscriber added to audience

Trigger when contacts join specific Mailchimp lists or audiences, capturing signup events in real-time.

Trigger

Campaign sent or completed

Detect when email campaigns finish sending, enabling immediate performance data collection.

Trigger

Subscriber updates profile or preferences

Capture when contacts change email preferences, merge fields, or subscription status.

Action

Add or update subscriber

Create new contacts or update existing subscriber records with merge fields and audience assignment.

Action

Apply tags to subscribers

Add or remove tags from Mailchimp contacts based on warehouse data, behaviors, or segment criteria.

Action

Add contacts to automation workflow

Enroll subscribers into Mailchimp automation sequences triggered by warehouse events or conditions.

BigQuery
+
Mailchimp

Ready to connect your stack?

Stop manually syncing audience data between your warehouse and email platform. Connect BigQuery and Mailchimp with Redbird AI to turn analytics into action.

Get started → Book a demo