Connect BigQuery and
Klaviyo with AI

Redbird AI syncs your BigQuery data warehouse with Klaviyo marketing automation so you can segment audiences with complete customer data and trigger campaigns from warehouse insights. Stop exporting CSV files, manually updating segments, or waiting on engineering to build custom sync pipelines.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync customer lifetime value scores from BigQuery to Klaviyo segments

Automatically push CLV calculations, predictive scores, and custom analytics from your data warehouse into Klaviyo customer profiles. Keep high-value segments updated in real-time without manual exports. Trigger VIP campaigns based on warehouse-computed metrics that factor in offline purchases, support interactions, and subscription data.

Enrich Klaviyo profiles with cross-platform purchase history from BigQuery

Combine Shopify, in-store POS, subscription platform, and marketplace order data stored in BigQuery into unified Klaviyo customer profiles. Segment based on total customer value across all channels, not just web purchases. Build suppression lists for customers who recently bought in-store to avoid redundant promotional emails.

Trigger product replenishment campaigns based on warehouse inventory forecasts

Use BigQuery inventory predictions and product usage models to automatically trigger Klaviyo replenishment flows at optimal times. Send 'time to reorder' emails based on calculated consumption rates for consumable products. Adjust campaign timing dynamically as warehouse models update with new purchase behavior.

Capture Klaviyo campaign performance data in BigQuery for attribution analysis

Stream email opens, clicks, conversions, and SMS engagement from Klaviyo into your BigQuery data warehouse automatically. Join campaign performance with customer demographics, product margins, and attribution models. Build unified marketing dashboards that combine Klaviyo, Meta, Google Ads, and offline channel data in a single analytics layer.

Create churn risk segments in Klaviyo from BigQuery predictive models

Run churn prediction models on complete customer data in BigQuery, then automatically create and update at-risk segments in Klaviyo. Trigger win-back flows when customers cross churn probability thresholds. Update segment membership daily as models re-score based on fresh behavioral signals and engagement patterns.

Sync multi-touch attribution data from BigQuery to optimize Klaviyo flow triggers

Feed attribution insights computed in BigQuery back into Klaviyo to adjust campaign triggers and suppression logic. Identify which email flows drive incremental revenue versus cannibalizing organic purchases. Suppress flows for customer segments where warehouse analysis shows negative incremental lift to improve overall marketing efficiency.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize BigQuery and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands BigQuery table schemas and Klaviyo's event-based profile structure, so you can map warehouse analytics to marketing segments without custom ETL pipelines.

AI that reads your warehouse schema and Klaviyo profile properties

Redbird automatically detects customer identifiers, metric columns, and nested JSON fields in your BigQuery tables, then maps them to Klaviyo custom properties and segments. The AI understands data types, handles timestamp conversions between systems, and reconciles differences in how each platform represents customer attributes. Whether you're syncing computed scores from dbt models or raw event tables, Redbird structures the data for Klaviyo's profile and list architecture without manual field mapping.

Auto-detect customer keys and email identifiers
Map BigQuery metric columns to Klaviyo custom properties
Handle nested and repeated fields from warehouse queries
Sync calculated segments as dynamic Klaviyo lists
10×

faster than building custom Python scripts to sync warehouse data to Klaviyo

No Cloud Functions, API credential management, or incremental sync logic required

Auto-generated reports

Redbird can pull from BigQuery and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from BigQuery into Klaviyo, or from Klaviyo back into BigQuery. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from warehouse query results or Klaviyo campaign events, then take action in either system.

BigQuery
Triggers & Actions
Trigger

Query returns new rows

Trigger when a scheduled BigQuery query identifies new high-value customers, churn risks, or segment changes.

Trigger

Table updated with fresh data

Detect when dbt runs complete or new data lands in customer analytics tables from upstream pipelines.

Trigger

Metric crosses threshold

Fire when aggregated metrics like daily active users, conversion rates, or inventory levels hit specified values.

Action

Run parameterized query

Execute BigQuery SQL with dynamic parameters from Klaviyo events to fetch customer context or compute metrics on-demand.

Action

Insert rows into table

Write Klaviyo campaign engagement events, profile updates, or SMS responses into BigQuery fact tables for analysis.

Action

Update or upsert records

Merge Klaviyo subscriber status changes and preference updates into BigQuery customer dimension tables using email as key.

Klaviyo
Triggers & Actions
Trigger

Profile property updated

Trigger when custom properties like subscription status, loyalty tier, or engagement score change in a Klaviyo profile.

Trigger

Segment membership changed

Detect when customers enter or exit key segments like VIP, at-risk, or recent purchasers for downstream analysis.

Trigger

Campaign or flow completed

Fire when specific email flows finish, campaigns send, or SMS sequences complete to capture performance data.

Action

Create or update profile

Sync customer records, computed scores, and warehouse-derived attributes into Klaviyo profiles using email or customer ID.

Action

Add to segment or list

Update Klaviyo list membership based on BigQuery segment calculations, churn models, or cross-channel purchase patterns.

Action

Trigger flow for profile

Start personalized Klaviyo email or SMS flows when BigQuery models identify replenishment timing, upsell opportunities, or winback moments.

BigQuery
+
Klaviyo

Ready to connect your stack?

Redbird AI syncs BigQuery and Klaviyo so your marketing team can segment on complete customer data while your analytics stay unified. No custom scripts or pipeline maintenance required.

Get started → Book a demo