Connect BigQuery and
Brandwatch with AI

Sync social listening data to your warehouse and enrich mentions with business context automatically. Stop exporting CSVs, manually joining sentiment data with customer records, or rebuilding social analytics dashboards every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Brandwatch mentions and sentiment into BigQuery tables for unified customer analytics

Automatically capture brand mentions, sentiment scores, and engagement metrics from Brandwatch and load them into BigQuery. Join social data with CRM, product usage, and transaction data to build a complete view of customer perception and behavior.

Enrich Brandwatch social mentions with customer segment and revenue data from BigQuery

Match social media authors to known customers in your warehouse and push segmentation, lifetime value, and product ownership data back to Brandwatch. Enable social teams to prioritize responses based on customer tier and context.

Generate automated sentiment reports combining Brandwatch data with product and campaign performance

Pull sentiment trends and conversation volume from Brandwatch, combine with campaign spend, product launches, and revenue metrics from BigQuery, and generate comprehensive brand health reports. Automate weekly or monthly reporting workflows that previously required manual data assembly.

Alert teams when sentiment spikes correlate with unusual product or transaction patterns

Monitor Brandwatch sentiment shifts and automatically query BigQuery for corresponding anomalies in product returns, support tickets, or transaction volumes. Route intelligent alerts to product and comms teams with full context.

Archive historical social listening data to BigQuery for long-term trend analysis

Continuously sync Brandwatch historical mentions, sentiment scores, and topic data to BigQuery for retention beyond platform limits. Enable multi-year trend analysis and train ML models on complete social conversation history.

Trigger Brandwatch query updates when BigQuery detects new product launches or campaigns

Automatically create or update Brandwatch monitoring queries when your data warehouse registers new product SKUs, campaign codes, or brand entities. Keep social listening aligned with your actual business activity without manual query management.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize BigQuery and Brandwatch with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Brandwatch's social intelligence schema and BigQuery's analytical structures, intelligently mapping mentions to events, sentiment to metrics, and conversation data to warehouse tables.

AI that speaks social data and SQL

Redbird automatically maps Brandwatch mention objects, sentiment scores, author profiles, and topic clusters to BigQuery table schemas. The AI handles timestamp normalization across time zones, deduplicates mentions across query updates, flattens nested conversation threads into analyzable rows, and joins social authors to customer IDs using fuzzy matching. No need to write custom ETL scripts or maintain fragile API connectors.

Mention-to-event mapping
Sentiment schema translation
Author identity resolution
Nested thread flattening
10×

faster than building custom Brandwatch API pipelines to BigQuery

No Python scripts, API pagination logic, or incremental sync management required

Auto-generated reports

Redbird can pull from BigQuery and Brandwatch simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Brandwatch.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from BigQuery into Brandwatch, or from Brandwatch back into BigQuery. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any social listening event in Brandwatch or any query result in BigQuery and automate what happens next.

BigQuery
Triggers & Actions
Trigger

New query results available

Fires when a scheduled BigQuery query completes with new result data.

Trigger

Table row count threshold exceeded

Triggers when a specific table grows beyond a defined number of rows.

Trigger

Streaming insert batch completed

Activates when a batch of streaming inserts successfully writes to a table.

Action

Insert rows into table

Append new rows to a BigQuery table with automatic schema validation.

Action

Execute parameterized query

Run a SQL query with dynamic parameters and return results.

Action

Create or update table from dataset

Build or refresh a table using structured data from external sources.

Brandwatch
Triggers & Actions
Trigger

New mentions matching query

Fires when Brandwatch detects new social mentions matching saved query criteria.

Trigger

Sentiment spike detected

Triggers when sentiment score changes significantly over a defined time window.

Trigger

Share of voice threshold reached

Activates when brand mention volume crosses competitive benchmark levels.

Action

Create or update query

Build new monitoring queries or modify existing search parameters programmatically.

Action

Add tags to mentions

Classify mentions with custom tags based on external data or business rules.

Action

Assign mentions to team members

Route specific mentions to users or groups for review and response.

BigQuery
+
Brandwatch

Ready to connect your stack?

Join social intelligence with your data warehouse and stop manually bridging the gap between brand perception and business metrics. Redbird AI connects BigQuery and Brandwatch in minutes, not months.

Get started → Book a demo