Redbird AI syncs streaming performance data, ad metrics, and CTV audience insights between Wurl and Azure Synapse automatically. Stop exporting CSVs, writing custom API scripts, or manually reconciling content and monetization data across your media analytics stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull ad inventory performance, fill rates, and revenue metrics from Wurl into Azure Synapse on a scheduled cadence. Join CTV monetization data with subscriber, content, and viewership tables for comprehensive media P&L analysis. Keep warehouse dashboards current without manual exports.
Push aggregated viewing behavior, engagement scores, and audience segment data from Azure Synapse back to Wurl for each distributed content asset. Enable smarter ad targeting and content optimization decisions using first-party analytics. Close the loop between data warehouse insights and CTV distribution strategy.
Trigger daily or weekly report generation that joins Wurl streaming delivery metrics with subscriber cohort analysis, churn indicators, and content performance KPIs stored in Synapse. Generate executive-ready dashboards showing end-to-end content ROI. Distribute via Power BI or email without manual data assembly.
Monitor incoming Wurl ad inventory data against historical benchmarks and forecasts stored in Azure Synapse. Automatically notify stakeholders when fill rates, eCPMs, or delivery metrics fall outside expected ranges. Enable proactive intervention on monetization issues before they impact revenue.
Automatically capture detailed event-level data from Wurl streaming sessions, ad requests, and platform interactions into cost-effective Azure Data Lake storage. Maintain multi-year historical records for compliance, trend analysis, and machine learning model training. Eliminate manual backup processes and storage management.
Export audience segments, lookalike models, and propensity scores created in Azure Synapse Spark clusters directly into Wurl for CTV ad campaign targeting. Apply advanced analytics to improve ad relevance and yield. Automate the deployment of data science insights into live streaming monetization workflows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's SQL and Spark data structures and Wurl's CTV content distribution and advertising schemas, translating between analytics warehouses and streaming platforms automatically.
Redbird maps Synapse dedicated SQL pools, Spark databases, and data lake partitions to Wurl's content metadata, ad pod inventories, impression logs, and platform analytics endpoints. The AI recognizes common media schemas—viewership events, ad break structures, fill rate metrics, content catalogs—and handles joins across streaming distribution data and warehouse analytical models. It adapts to custom Synapse table designs and Wurl API response formats without brittle field mapping.
faster CTV analytics pipeline setup than building custom Wurl API integrations and Synapse ETL jobs
Redbird can pull from Azure Synapse and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Wurl, or from Wurl back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Azure Synapse or Wurl—new campaign data, completed analytics jobs, content distribution milestones, or warehouse table updates.
Trigger when a scheduled analytical query finishes running against enterprise warehouse tables.
Detect when fresh files arrive in specified ADLS Gen2 storage containers or folder paths.
Fire automation when Synapse Spark notebooks complete transformations and update analytical datasets.
Insert or upsert data into Synapse enterprise warehouse tables with automatic schema matching.
Initiate data integration or ETL pipelines programmatically based on external system events.
Write CSV, Parquet, or JSON files directly to ADLS Gen2 containers for downstream processing.
Detect when content assets are distributed to CTV channels through Wurl's network.
Fire when Wurl refreshes impression counts, fill rates, or revenue metrics for active campaigns.
Trigger on streaming threshold events like view count targets or platform rollout completion.
Push enriched content tags, categories, or performance scores back to Wurl asset records.
Configure audience targeting parameters for CTV campaigns using warehouse-derived insights.
Pull detailed impression, fill, and revenue data from Wurl for warehouse analysis and archiving.
See how Redbird AI can sync Azure Synapse and Wurl in minutes—no custom pipelines, API scripts, or manual data transfers required. Connect your media analytics stack today.