Automate the flow of commerce data into your enterprise data warehouse and push enriched analytics back to your storefront. Stop manually exporting order files, stitching customer behavior data, or building custom ETL pipelines to understand what's driving revenue.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull order data, line items, and transaction details from Salesforce Commerce Cloud into Azure Synapse tables. Keep your data warehouse in sync with real-time commerce activity without custom API scripts or batch uploads.
Push calculated customer lifetime value, product affinity scores, and channel attribution from Synapse into Commerce Cloud customer records. Enable merchandising and personalization teams to act on warehouse-level insights without leaving the storefront platform.
Query Azure Synapse to combine Commerce Cloud sales with CRM pipeline, ad spend, and support data, then deliver formatted reports to stakeholders. Automate the daily or weekly revenue reconciliation process that normally requires SQL analysts and manual spreadsheet work.
Monitor Azure Synapse analytical tables for unusual patterns in Commerce Cloud conversion rates, cart abandonment, or product performance. Trigger notifications to merchandising and operations teams when Synapse models detect actionable trends before they impact revenue.
Automatically move aged order history, session logs, and product catalog versions from Commerce Cloud into Azure Synapse data lake storage. Maintain complete commerce history for regulatory compliance and trend analysis without bloating your storefront database.
Run machine learning models in Azure Synapse on cross-channel customer behavior, then push product recommendation scores and next-best-offer suggestions into Commerce Cloud. Replace generic merchandising rules with data-driven personalization based on your full analytical dataset.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical schemas and Salesforce Commerce Cloud's commerce entities, so you can automate data flows without writing custom integration code.
Redbird reads Azure Synapse table structures, Spark notebooks, and SQL views alongside Commerce Cloud's product catalogs, order objects, and customer profiles. It maps order line items to dimensional tables, reconciles customer identifiers across systems, and handles Commerce Cloud's nested JSON structures when loading into Synapse fact tables. The AI knows when to denormalize storefront data for analytical queries and how to structure Synapse outputs for Commerce Cloud's API constraints.
faster than building custom Azure Data Factory pipelines with Commerce Cloud API connectors
Redbird can pull from Azure Synapse and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from analytical events in Azure Synapse or commerce activity in Salesforce Commerce Cloud—Redbird handles the rest.
Trigger workflows when scheduled analytical queries finish running in dedicated or serverless SQL pools.
Detect when files or partitions are written to Azure Data Lake Storage linked to your Synapse workspace.
Start automation when an Azure Synapse pipeline completes its ETL or integration workflow.
Insert or upsert commerce data into dedicated SQL pool tables or external tables in the data lake.
Execute analytical queries, aggregations, or stored procedures against Synapse data warehouse tables.
Start an Azure Synapse integration pipeline to process commerce data or refresh analytical datasets.
Trigger when a customer completes checkout and a new order is created in the storefront.
Detect when products are added, modified, or removed from the Commerce Cloud catalog.
Start workflows when new customers register or existing customer records are modified in Commerce Cloud.
Write enriched data from Synapse analytics into Commerce Cloud customer records for personalization.
Push ML-driven product affinity scores or recommendation sets into Commerce Cloud for merchandising.
Modify Commerce Cloud pricing, discounts, or promotion eligibility based on Synapse analytical outputs.
Sync Azure Synapse with Salesforce Commerce Cloud in minutes. Stop building custom pipelines and start automating commerce analytics across your enterprise data platform.