Connect Azure Synapse and
PostHog with AI

Sync Azure Synapse with PostHog to automatically enrich product analytics with enterprise data, warehouse behavioral events at scale, and power cross-platform user insights. Stop manually exporting event data or writing custom ETL scripts to connect your product analytics with your data warehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream PostHog product events into Azure Synapse for long-term behavioral analysis

Automatically capture all PostHog events, session recordings metadata, and feature flag exposures into Azure Synapse tables. Build unified user timelines combining product behavior with CRM, billing, and support data. Enable SQL-based cohort analysis across your entire customer journey without event retention limits.

Enrich PostHog user profiles with Azure Synapse customer and account attributes

Push enterprise data from Synapse into PostHog as user properties—account tier, lifetime value, contract details, support ticket history. Segment product analytics by business metrics without duplicating data. Surface warehouse insights directly in PostHog dashboards and A/B test analysis.

Sync PostHog cohorts to Azure Synapse for cross-channel activation and modeling

Automatically export PostHog behavioral cohorts and feature flag groups to Synapse tables. Join product usage segments with marketing, sales, and financial data for predictive churn models. Make product analytics cohorts available to Power BI, Azure ML, and downstream activation systems.

Alert data teams when Azure Synapse pipeline data impacts PostHog KPIs

Monitor Synapse ETL completions and data quality checks, triggering PostHog event tracking when critical data refreshes. Correlate warehouse job failures with product metric anomalies. Notify teams via PostHog when upstream data changes affect analytics reliability.

Archive historical PostHog session and event data into cost-effective Azure Synapse storage

Automatically move aged PostHog events beyond active retention windows into Synapse dedicated SQL pools or data lake storage. Maintain full historical access for compliance and deep-dive analysis without paying premium analytics storage costs. Query years of product behavior alongside transactional history.

Generate AI-powered product analytics reports combining Synapse and PostHog datasets

Query both Azure Synapse warehouse tables and PostHog events using natural language. Generate automated reports connecting product engagement metrics with revenue, support costs, and customer health scores. Surface insights from both systems in unified executive dashboards without custom SQL.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Azure Synapse table schemas, partition strategies, and Spark workloads alongside PostHog's event structure, user properties, and cohort definitions—bridging enterprise warehousing with modern product analytics.

AI that speaks both enterprise data warehousing and product analytics

Redbird automatically maps PostHog event properties to Synapse table columns, handling nested JSON event structures and custom property types. It recognizes Synapse partition schemes and indexing strategies to optimize event ingestion performance. The platform understands PostHog's distinct_id and alias patterns, maintaining user identity resolution when syncing with Synapse customer dimensions. Redbird handles incremental event loads, deduplication logic, and schema evolution across both systems without manual configuration.

Event property mapping
Identity resolution syncing
Incremental batch orchestration
Schema drift handling
10×

Faster than building Synapse pipelines and PostHog export scripts manually

No custom Python ETL code, API pagination logic, or user ID matching tables to maintain

Auto-generated reports

Redbird can pull from Azure Synapse and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into PostHog, or from PostHog back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any Synapse pipeline event or PostHog user behavior, then take action across both platforms automatically.

Azure Synapse
Triggers & Actions
Trigger

Dedicated SQL pool query completes

Trigger when a scheduled analytical query finishes running on your Synapse SQL pool.

Trigger

Spark job processes new data batch

Detect when a Synapse Spark notebook completes processing a batch of incoming data.

Trigger

Pipeline run fails or succeeds

Monitor Synapse integration pipeline executions and trigger on status changes or errors.

Action

Insert event batch into Synapse table

Write structured event data into dedicated SQL pool tables with automatic partitioning.

Action

Execute stored procedure with parameters

Run Synapse stored procedures to update dimensions or trigger analytical workflows.

Action

Write to data lake storage path

Save datasets to Azure Data Lake Gen2 paths managed by Synapse workspace.

PostHog
Triggers & Actions
Trigger

User completes conversion event

Trigger when tracked users perform key product actions like signup, upgrade, or feature adoption.

Trigger

Feature flag rollout reaches threshold

Detect when a feature flag has been exposed to a target percentage of users.

Trigger

Cohort membership changes

Monitor when users enter or exit behavioral cohorts based on product usage patterns.

Action

Update user properties in PostHog

Set custom properties on PostHog user profiles from warehouse customer attributes.

Action

Create or update cohort definition

Programmatically define PostHog cohorts based on data conditions from Synapse.

Action

Track custom event with properties

Send events into PostHog from Synapse workflows with structured property data.

Azure Synapse
+
PostHog

Ready to connect your stack?

Start syncing Azure Synapse with PostHog in minutes. Redbird handles the schema mapping, identity resolution, and incremental sync logic so you can focus on insights instead of infrastructure.

Get started → Book a demo