Automate the flow of sales activity data from Outreach into your Azure Synapse warehouse and push enriched account intelligence back to your sales team. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to connect your revenue data to your analytics platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically replicate prospect interactions, email opens, call logs, and sequence step completion from Outreach into your Azure Synapse warehouse. Build unified sales performance dashboards in Power BI that combine activity metrics with pipeline data, enabling revenue operations to track team productivity and sequence effectiveness at scale.
Surface predictive lead scores, technographic signals, and custom account segments calculated in Azure Synapse directly within Outreach. Sales reps see enriched context on every prospect without leaving their workflow, prioritizing outreach based on data science models running on your warehouse.
Monitor consolidated pipeline health calculations in Azure Synapse and trigger notifications to Outreach or Slack when conversion rates, average deal size, or velocity metrics deviate from benchmarks. RevOps teams catch performance issues before they impact quarterly forecasts.
Continuously back up all sales communications, prospect touchpoints, and sequence configurations from Outreach into Azure Synapse for regulatory compliance and historical reporting. Analyze multi-year trends in messaging effectiveness and prospect behavior without hitting API rate limits or retention policies.
Automatically compile rep scorecards that blend Outreach engagement metrics with deal outcomes, marketing attribution, and product usage data stored in Azure Synapse. Revenue leaders receive comprehensive performance reports each morning without manual SQL queries or spreadsheet assembly.
Push real-time customer health signals and expansion opportunity flags from Azure Synapse predictive models directly into Outreach prospect and account records. Account executives receive automatic alerts to adjust outreach strategy when data science models detect behavior changes indicating upsell readiness or churn risk.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's SQL and Spark schemas and Outreach's complex activity and sequence data models, automatically mapping relationships between your warehouse tables and sales execution records.
Redbird parses Azure Synapse dedicated SQL pools, serverless views, and Spark tables to identify relevant prospect, account, and enrichment datasets. It automatically maps these to Outreach's nested activity schema — sequences, prospects, mailboxes, stages, and custom fields — without manual column matching. When schemas evolve or custom fields are added in either system, Redbird adapts transformations and maintains data integrity across both platforms.
faster than building Azure Data Factory pipelines with Outreach API connectors
Redbird can pull from Azure Synapse and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Outreach, or from Outreach back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from data changes in your Azure Synapse warehouse or sales activities in Outreach — Redbird handles the rest.
Fire when fresh account scores, lead enrichments, or segment assignments appear in your warehouse.
Trigger workflows when nightly aggregation jobs, pipeline reports, or ML model refreshes finish.
Detect when aggregate metrics like pipeline velocity or conversion rates exceed or fall below targets.
Insert Outreach activity records, engagement summaries, or sequence performance into warehouse tables.
Run custom aggregations, lookups, or stored procedures with dynamic inputs from Outreach events.
Stream raw Outreach API payloads or activity logs into Azure Data Lake for long-term archival.
Trigger when a rep enrolls a new prospect, capturing intent signals and sequence assignment.
Fire when prospects engage with outbound emails, tracking interaction timing and content.
Detect when deals move through pipeline stages, syncing progression events to your warehouse.
Push account scores, firmographic data, or intent signals from Synapse into prospect records.
Enroll prospects into targeted outreach workflows based on segment assignments or behavior flags from Synapse.
Sync master account data, territory assignments, or health scores from your warehouse to Outreach.
Stop writing custom ETL scripts to connect Azure Synapse and Outreach. Redbird AI automates the data flow between your enterprise warehouse and sales platform, so your revenue team always works with the freshest intelligence.