Redbird AI syncs Nielsen Scarborough audience and consumer behavior data directly into Azure Synapse for analysis at scale. Stop manually exporting CSVs, wrestling with API extracts, or rebuilding audience segments across systems—automate the entire pipeline from consumer insights to enterprise analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull fresh audience demographics, media consumption patterns, and market-level data from Nielsen Scarborough into dedicated Synapse tables. Keep your data warehouse current with the latest consumer insights without manual exports or API scripting.
Match your first-party customer data in Synapse with Nielsen Scarborough's consumer purchasing patterns and media consumption profiles. Build richer audience models by combining transactional data with verified market research insights.
Merge campaign performance data from Synapse with Nielsen Scarborough audience reach and demographic profiles to create comprehensive media effectiveness reports. Eliminate manual cross-referencing between your warehouse and research platforms.
Send custom audience definitions and segment parameters from your Synapse analytics environment to Nielsen Scarborough for industry comparison and market sizing. Understand how your audiences stack up against national and local market norms.
Monitor for discrepancies between Nielsen Scarborough's market-level audience behavior and your actual campaign or sales performance stored in Synapse. Catch targeting misalignments or market shifts before they impact campaign ROI.
Systematically capture and store Nielsen Scarborough snapshots in Synapse's analytical stores for trend analysis across quarters and years. Build time-series models of audience evolution and media consumption changes at the market level.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's data warehouse architecture and Nielsen Scarborough's audience measurement schema, so you can automate complex research-to-analytics workflows without middleware or custom coding.
Redbird's AI natively understands Synapse table structures, dedicated SQL pools, and Spark notebooks alongside Nielsen Scarborough's DMA hierarchies, audience segments, and media consumption metrics. It automatically maps Nielsen's demographic variables to your Synapse schema, handles geospatial market codes, and joins consumer purchase behavior data with your existing customer tables. No need to write complex ETL jobs or maintain fragile API integrations—Redbird handles schema evolution and data type conversion intelligently.
faster than building custom Nielsen-to-Synapse ETL pipelines
Redbird can pull from Azure Synapse and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Nielsen Scarborough, or from Nielsen Scarborough back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Azure Synapse or Nielsen Scarborough—new data refreshes, completed queries, updated audience profiles, or custom thresholds.
Trigger workflows when specific analytical queries finish running in your Synapse SQL pool.
Detect when fresh datasets land in your Azure Data Lake Storage managed by Synapse.
Start automations when Synapse Spark jobs complete processing or transformations.
Insert or update rows in dedicated SQL pools or serverless SQL tables from external sources.
Run custom SQL queries in Synapse with dynamic parameters from workflow data.
Initiate data integration pipelines or orchestration workflows within Synapse Analytics.
Trigger when Nielsen Scarborough releases updated local or national audience demographics.
Detect when Nielsen updates product category purchase patterns or brand preferences by market.
Start workflows when new cross-media usage data or channel reach metrics are released.
Retrieve specific audience profiles filtered by age, income, geography, or media habits.
Pull purchasing behavior or lifestyle data for specified DMAs or regional markets.
Generate tailored audience reports combining multiple demographic and behavioral dimensions.
Automate the flow between Nielsen Scarborough consumer insights and Azure Synapse enterprise analytics. Stop context-switching between research platforms and your data warehouse—let Redbird handle the integration.