Redbird AI automates the flow between your Azure data warehouse and Meta advertising platform. Stop manually exporting customer segments, uploading CSVs for custom audiences, and stitching campaign performance data back into your warehouse for analysis.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically query Azure Synapse for customers matching lifetime value, purchase recency, or predictive model scores. Push these segments to Meta as custom audiences for retargeting and lookalike campaigns. Keep audience lists fresh without manual exports.
Pull Meta Ads campaign metrics, spend, and conversion data into Azure Synapse. Join with CRM records, product catalogs, and lifetime value models to calculate true ROAS and attribution. Build unified marketing dashboards in Power BI on enriched warehouse data.
Identify customers who recently converted or are flagged as churn risks in your Synapse data models. Automatically sync these segments to Meta as exclusion audiences to prevent wasted ad spend. Update suppression lists as warehouse data refreshes.
Stream purchase events, sign-ups, and key actions stored in Azure Synapse to Meta's Conversions API. Ensure Meta's algorithm has complete conversion data for optimization even when pixels miss server-side events. Maintain historical accuracy across attribution windows.
Ingest Meta Ads insights, creative performance, and audience breakdowns into Azure Synapse before they age out of Meta's reporting window. Build long-term trend analysis and train ML models on historical creative and targeting performance stored in your data lake.
Compare real-time Meta Ads spend and pacing data against budget forecasts and revenue projections stored in Azure Synapse. Trigger alerts when campaigns overspend, underdeliver, or when warehouse data shows inventory constraints that should pause campaigns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's SQL pools and data lake structures and Meta's audience formats, conversion events, and campaign hierarchies — no custom ETL code required.
Redbird intelligently maps Azure Synapse table schemas — customer IDs, email hashes, transaction timestamps, predictive scores — to Meta's custom audience file formats and Conversions API payloads. It understands dedicated SQL pools, serverless queries, and Spark notebooks, then translates results into Meta's audience matching, event parameters, and campaign structures. Change a Synapse view or add a conversion event type, and Redbird adapts the sync automatically without breaking pipelines.
faster than building custom Synapse pipelines to Meta API endpoints
Redbird can pull from Azure Synapse and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Meta Ads, or from Meta Ads back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Meta Ads — from query completion to campaign budget exhaustion.
Trigger when a dedicated SQL pool query or serverless query finishes running on a schedule or pipeline.
Detect when data is added to a Synapse table, view, or external table in the data lake.
React when a Synapse integration pipeline completes, errors, or reaches a specific stage.
Execute a parameterized query against SQL pools or serverless endpoints and retrieve result sets.
Insert or upsert rows into dedicated SQL pool tables or write Parquet files to managed data lake storage.
Start a data integration or orchestration pipeline with custom parameters from external events.
Trigger when a campaign spends a percentage of budget or hits a daily/lifetime spend limit.
Detect when ROAS, CPM, CTR, or conversion rate crosses a threshold for an ad set or campaign.
React when a custom audience refresh completes or audience size changes significantly.
Upload customer lists, hashed emails, or mobile IDs to create new audiences or refresh existing segments.
Post server-side purchase, lead, or custom conversion events with event parameters and user data.
Change campaign, ad set, or ad status based on performance data or external business conditions.
Sync Azure Synapse data warehouse insights directly to Meta Ads audiences and campaigns. Redbird AI handles the API complexity, schema mapping, and ongoing maintenance so your team can focus on performance.