Redbird AI syncs your enterprise data warehouse with your marketing automation platform. Stop exporting CSVs, building custom connectors, or waiting on engineering to enrich leads, update segments, or analyze campaign performance across your data stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push firmographic data, purchase history, product usage metrics, and account health scores from your data warehouse into Marketo lead records. Keep marketing working from the same customer truth as sales and success teams without manual imports.
Pull email opens, clicks, form fills, webinar attendance, and campaign membership into your data warehouse automatically. Join marketing engagement with revenue, pipeline, and product data to build multi-touch attribution models and executive dashboards.
Trigger segment updates in Marketo when usage patterns, support tickets, renewal risk scores, or contract values change in your warehouse. Enable ABM plays and nurture campaigns that respond to the full customer journey, not just marketing touchpoints.
Automatically join Marketo program data with opportunity, close, and revenue metrics stored in Synapse. Deliver consistent weekly or monthly reports showing true marketing contribution to pipeline and bookings without analyst time.
Continuously sync Marketo activity history, lead changes, and email send logs into your data lake for retention policies and historical trend analysis. Avoid Marketo storage limits while maintaining complete audit trails in your enterprise warehouse.
Monitor product usage, consumption metrics, and account health in Synapse and automatically create Marketo campaigns or update lead scores when expansion opportunities emerge. Route hot accounts into ABM plays the moment warehouse data indicates readiness.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's dimensional models and star schemas, and Marketo's lead lifecycle, program membership, and custom object structures — so your warehouse and marketing automation stay in sync.
Redbird automatically maps your Synapse fact and dimension tables to Marketo leads, companies, and custom objects without manual field mapping. The platform understands Marketo's activity schema, program statuses, and scoring models, and translates them into warehouse-native structures. When your Synapse data model changes or you add custom Marketo fields, Redbird adapts the sync logic automatically. No engineering sprints to maintain brittle integration code.
faster than building Azure Data Factory pipelines with custom Marketo connectors
Redbird can pull from Azure Synapse and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Marketo, or from Marketo back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Marketo — Redbird handles the data transformation, API calls, and error handling.
Trigger when your warehouse ETL populates new customer records, account scores, or product usage metrics.
Run scheduled or event-driven queries against your data warehouse and act when conditions are met.
Detect updates to customer attributes, account health, or transaction summaries in your star schema.
Insert or update warehouse tables with marketing engagement, lead scores, or campaign performance data.
Run Synapse-native SQL or Spark jobs to refresh views, recalculate aggregations, or trigger downstream pipelines.
Archive Marketo activity logs or raw API responses directly into your Synapse-managed data lake.
Act when leads join nurture streams, register for events, or complete programs in Marketo.
Trigger workflows when leads cross MQL thresholds, become sales-accepted, or move backward in the funnel.
Start processes when Marketo smart campaigns execute or bulk email sends finish.
Push enrichment data, account attributes, or usage signals from your warehouse into Marketo lead fields.
Populate Marketo segments and nurture tracks based on warehouse signals like contract value or product adoption.
Sync account-level data, product usage arrays, or support history into Marketo's custom data structures.
Sync Azure Synapse and Marketo in minutes with Redbird AI. Stop building custom pipelines and start automating the data work between your warehouse and marketing platform.