Stop exporting CSVs and manually uploading audience segments. Redbird AI syncs Azure Synapse analytics directly to Mailchimp campaigns and pulls email performance data back into your data warehouse—automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Run churn prediction or LTV models in Synapse, then automatically create and update Mailchimp audience segments based on model scores. Keep marketing targeting in sync with your latest analytical insights without manual exports.
Capture email opens, clicks, and conversions from Mailchimp and write them to Synapse fact tables. Join campaign data with sales, product usage, and customer data for complete multi-touch attribution analysis.
Add custom merge fields to Mailchimp contacts using aggregated behavioral data, lifetime value scores, or product affinity metrics computed in Synapse. Personalize email content with warehouse-derived attributes.
Automatically log all Mailchimp unsubscribes, bounces, and suppression events to Synapse tables. Maintain a complete audit trail for regulatory compliance and integrate email preference data into customer data models.
Launch Mailchimp automations or one-time campaigns when Synapse queries identify high-value moments—like usage milestones, renewal windows, or at-risk customer flags. Turn analytical insights into immediate marketing action.
Pull yesterday's Mailchimp campaign stats into Synapse on a schedule and aggregate metrics across audiences, campaigns, and time periods. Feed clean, structured email data directly into executive reporting and BI tools.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Synapse's analytical tables and Mailchimp's audience structures—mapping warehouse schemas to marketing segments without middleware or manual configuration.
Redbird reads your Synapse table schemas, column types, and join relationships—then maps them intelligently to Mailchimp audience fields, tags, and merge fields. It handles pagination, rate limits, and batch operations for both systems. When you want to sync a segment, Redbird generates the SQL to extract the right records from Synapse and the API calls to create or update Mailchimp audiences—no custom scripting required.
faster than building ETL pipelines and custom Mailchimp scripts
Redbird can pull from Azure Synapse and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Mailchimp, or from Mailchimp back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from analytical events in Synapse or marketing activities in Mailchimp—Redbird watches both systems in real time.
Trigger when records are inserted into a specific Synapse table or view—ideal for real-time segment updates.
Run a Synapse query on a schedule and trigger when results meet conditions or row counts change.
Start workflows when an Azure Synapse pipeline finishes processing data or loading new batches.
Insert or upsert rows into a Synapse table—merge on primary keys or append new records.
Run custom SQL statements to update aggregates, refresh materialized views, or call stored procedures.
Kick off an existing Azure Synapse pipeline to start ETL jobs or data transformation workflows.
Trigger when a Mailchimp campaign finishes sending to track performance or start follow-up workflows.
Start automations when a contact subscribes to a Mailchimp audience—via form, API, or import.
Capture unsubscribe and bounce events in real time to update suppression lists or compliance records.
Create new Mailchimp subscribers or update existing contacts with fresh merge fields and tags.
Build static or dynamic Mailchimp segments based on conditions, tags, or lists of email addresses.
Trigger a one-time Mailchimp campaign send to a specific audience or segment programmatically.
Sync Azure Synapse analytics with Mailchimp campaigns in minutes. Turn warehouse insights into targeted email marketing—and feed campaign performance back into your data models.