Automate the flow between your enterprise data warehouse and email marketing platform. Stop manually exporting customer segments, syncing purchase analytics, and rebuilding audiences. Let Redbird sync Azure Synapse data into Klaviyo audiences and pull campaign performance back into your warehouse.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build complex customer segments using SQL analytics across your entire data lake in Azure Synapse. Automatically sync those segments into Klaviyo as lists or segments, keeping high-value audiences fresh without manual CSV exports or API scripts.
When Azure Synapse analytics detect customer events—subscription renewals, spending thresholds, churn risk scores—automatically trigger personalized Klaviyo email or SMS flows. Turn warehouse insights into real-time marketing actions without engineering work.
Push lifetime value, product affinity scores, predicted next purchase date, and other calculated metrics from Synapse directly into Klaviyo custom properties. Enable sophisticated personalization using your full analytical dataset, not just Klaviyo's native tracking.
Automatically sync email send, open, click, and conversion data from Klaviyo into Azure Synapse tables. Join campaign performance with warehouse purchase data to build multi-touch attribution models and measure true email ROI across your entire customer journey.
Capture every email interaction, SMS delivery, and customer event from Klaviyo into Azure Synapse dedicated SQL pools. Build historical trend analysis and retention cohorts using years of engagement data that exceeds Klaviyo's native reporting windows.
Monitor Azure Synapse tables tracking inventory levels, product performance, or seasonal trends. When thresholds are met, automatically create and populate Klaviyo segments and trigger promotional campaigns—turning warehouse alerts into revenue opportunities.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse's analytical schemas and Klaviyo's customer profile structure, automatically mapping warehouse tables to marketing audiences without custom code.
Redbird reads your Synapse dedicated SQL pools, Spark tables, and data lake structures to identify customer dimensions, behavioral metrics, and calculated scores. It maps these to Klaviyo's profile properties, list memberships, and custom events—handling type conversions, delta detection, and incremental sync logic. When your warehouse schema evolves or you add new customer metrics, Redbird adapts the mapping automatically without breaking your marketing automations.
faster than building custom Synapse-to-Klaviyo pipelines with Azure Functions and API code
Redbird can pull from Azure Synapse and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Klaviyo, or from Klaviyo back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from warehouse queries completing in Azure Synapse or customer events happening in Klaviyo.
Trigger when a scheduled or on-demand query finishes running in a dedicated SQL pool.
Detect when a Spark notebook or pipeline writes new rows to a specified delta table.
Monitor specific Synapse tables for inserts, updates, or schema changes.
Execute a SQL statement against a dedicated pool with dynamic parameters from other systems.
Write data from external sources directly into dedicated SQL pool or Spark tables.
Initiate an integration pipeline run with custom parameters based on external events.
Detect when a customer meets or no longer meets segment criteria in Klaviyo.
Trigger when a campaign finishes sending or reaches a specific delivery milestone.
Respond when a profile finishes an automated flow or reaches a specific flow step.
Add new customer profiles or update existing custom properties with warehouse data.
Populate Klaviyo lists with customers identified by Synapse analytics queries.
Send behavioral events from warehouse systems into Klaviyo for flow triggering and segmentation.
Stop building custom pipelines to sync Azure Synapse analytics into Klaviyo audiences. Redbird connects your warehouse and marketing platform so you can focus on campaigns, not data engineering.