Connect Azure Synapse and
Heap with AI

Redbird AI syncs behavioral interaction data from Heap into Azure Synapse automatically, enriching your enterprise analytics with granular user events. Stop exporting CSV files, writing custom ETL scripts, or waiting on engineering to pipe event data into your data warehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync all Heap user interaction events into Synapse fact tables daily

Automatically load clicks, taps, pageviews, and custom events from Heap into Azure Synapse dedicated SQL pools. Redbird maps event properties to warehouse schema, handles incremental loads, and maintains referential integrity with your existing dimension tables.

Enrich Synapse customer profiles with Heap behavioral segments and session data

Pull user segments, session counts, and engagement metrics from Heap and join them with customer records in Azure Synapse. Build unified profiles combining CRM, transaction, and behavioral data without manual SQL scripting or scheduled exports.

Push Synapse customer cohorts into Heap for retroactive funnel analysis

Send segmented user lists from Azure Synapse back to Heap to analyze conversion paths and product usage patterns. Target high-value customers identified in your warehouse and explore their historical behavior in Heap without rebuilding segments manually.

Alert data teams when Heap event volumes drop below Synapse baseline thresholds

Monitor incoming event counts from Heap against historical averages stored in Azure Synapse. Redbird detects anomalies and notifies teams when tracking breaks or user activity dips, preventing silent data loss in behavioral pipelines.

Archive granular Heap event data to Synapse cold storage after retention windows

Automatically move detailed interaction events from Heap into Azure Synapse serverless pools or data lake storage for long-term compliance and analysis. Maintain audit trails and historical behavioral data beyond Heap's retention limits without manual export workflows.

Generate daily product usage reports combining Heap events with Synapse business metrics

Join Heap interaction data with revenue, support tickets, and operational metrics in Azure Synapse to produce comprehensive product analytics. Redbird runs SQL queries across both systems and delivers unified dashboards without building complex data pipelines.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Azure Synapse's distributed table architecture and Heap's autocaptured event schemas, mapping behavioral data to warehouse structures without custom transformation code.

AI that understands dedicated SQL pools and event autocapture schemas

Redbird reads Heap's event properties, user traits, and session metadata alongside Azure Synapse's fact tables, dimensions, and partitioning schemes. It automatically generates COPY statements, manages delta loads, and handles schema evolution when new event properties appear in Heap. The AI maps Heap's denormalized event structure to Synapse's columnar store format, optimizing for both query performance and storage efficiency.

Heap event property mapping
Synapse dedicated SQL pools
Incremental event loading
Distributed table optimization
10×

faster than building custom Heap-to-Synapse ETL with Python and Azure Data Factory

No Spark jobs, API pagination logic, or incremental load scripting required

Auto-generated reports

Redbird can pull from Azure Synapse and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Heap.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into Heap, or from Heap back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from warehouse queries or behavioral events and keep both systems in sync automatically.

Azure Synapse
Triggers & Actions
Trigger

Pipeline run completes

Trigger workflows when Azure Synapse data integration pipelines finish loading new data batches.

Trigger

Query result threshold crossed

Fire automations when scheduled SQL queries in Synapse return results exceeding defined limits.

Trigger

New rows added to table

Detect when data lands in specific Synapse tables or partitions and react immediately.

Action

Execute SQL query

Run parameterized queries against dedicated or serverless SQL pools and return result sets.

Action

Load data into table

Insert or upsert rows into Synapse tables using optimized bulk load patterns.

Action

Trigger pipeline run

Initiate Azure Synapse data integration pipelines programmatically from external events.

Heap
Triggers & Actions
Trigger

New user segment created

Start workflows when analysts define new behavioral segments in Heap for targeting or analysis.

Trigger

Event volume threshold exceeded

Trigger actions when specific interaction types spike beyond normal levels in Heap.

Trigger

User property updated

React when Heap enriches user profiles with new traits or behavioral attributes.

Action

Export event data

Pull granular event streams from Heap with filters for date ranges, event types, or user segments.

Action

Create user segment

Define new behavioral cohorts in Heap based on criteria calculated in Azure Synapse.

Action

Update user properties

Enrich Heap user profiles with attributes derived from warehouse analytics and business data.

Azure Synapse
+
Heap

Ready to connect your stack?

Sync Azure Synapse with Heap automatically and stop building custom pipelines to get behavioral data into your warehouse. Redbird handles schema mapping, incremental loads, and data quality for you.

Get started → Book a demo