Automate the flow of social intelligence into your data warehouse. Stop manually exporting Brandwatch mentions, transforming sentiment data in spreadsheets, and wrestling with API exports. Redbird AI syncs social listening data to Azure Synapse and powers analytics on brand health, campaign impact, and audience insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture brand mentions, sentiment scores, and engagement metrics from Brandwatch and load them into Azure Synapse tables. Keep your warehouse synchronized with the latest social listening data without manual exports or CSV uploads.
Match Brandwatch social mentions to customer profiles in Azure Synapse using handles, email domains, or custom identifiers. Build a unified view of customer sentiment that combines transactional data with social intelligence for segmentation and analysis.
Pull sentiment trends, share of voice metrics, and campaign hashtag performance from Brandwatch alongside sales, product, and customer data from Synapse. Create unified brand intelligence reports that connect social conversation to business outcomes without manual data stitching.
Run sentiment trend analysis in Azure Synapse and trigger Brandwatch alerts when negative sentiment thresholds are crossed or conversation volume spikes. Route findings to comms teams with context from your data warehouse for rapid response.
Automatically export and archive months or years of social listening data from Brandwatch into Azure Synapse. Maintain compliance, run longitudinal brand studies, and analyze historical sentiment trends without hitting API rate limits or storage constraints.
Monitor Brandwatch mention volume in real-time and automatically run Azure Synapse SQL queries to correlate social conversation spikes with sales data, web traffic, or CRM activity. Surface campaign impact insights without manual cross-platform analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Brandwatch with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's table schemas and analytical pipelines, and Brandwatch's mention structure, sentiment scoring models, and query configurations.
Redbird automatically maps Brandwatch mention objects, sentiment classifications, author profiles, and engagement metrics to Azure Synapse fact and dimension tables. It understands how to denormalize nested social data, handle time-series mention streams, preserve sentiment score precision, and structure topic clusters for SQL analytics. No need to write custom transformations or maintain brittle ETL scripts — Redbird adapts to schema changes in both systems and maintains data lineage across the pipeline.
faster than building custom Brandwatch API connectors and Synapse ETL pipelines
Redbird can pull from Azure Synapse and Brandwatch simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Brandwatch.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Brandwatch, or from Brandwatch back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Azure Synapse or Brandwatch — Redbird handles the rest across your entire stack.
Fires when a scheduled or on-demand SQL or Spark query finishes running in your Synapse workspace.
Triggers when a Synapse data integration pipeline executes successfully or fails.
Detects when new rows are inserted or existing records are modified in a Synapse SQL pool table.
Execute a parameterized SQL query against dedicated or serverless SQL pools in Azure Synapse.
Insert or upsert rows into Synapse tables with automatic schema mapping and type conversion.
Start a Synapse integration pipeline and optionally pass runtime parameters or context.
Fires when new brand mentions matching a saved query appear in Brandwatch's monitoring stream.
Triggers when average sentiment score for a query or topic falls below or rises above a defined level.
Detects when mention volume exceeds normal baselines or hits a specified threshold for a tracked topic.
Set up a new Brandwatch alert to notify teams when specific mention patterns or sentiment shifts occur.
Pull mention data, sentiment analysis, and engagement metrics from a saved Brandwatch query.
Apply custom tags or categories to Brandwatch mentions based on conditions or data from other systems.
Stop wrestling with Brandwatch API exports and Synapse ETL scripts. Redbird AI connects your social intelligence platform to your data warehouse and automates the workflows your team needs.