Redbird AI syncs your enterprise database with your customer data platform automatically. Stop exporting CSVs, writing custom ETL scripts, or manually enriching events with transactional context from Azure SQL.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append subscription tier, account status, and lifetime value from Azure SQL to every customer event flowing through Segment. Redbird joins operational data with behavioral data in real time, so downstream tools get complete customer context without custom middleware.
Keep a deduplicated, queryable copy of Segment user profiles in Azure SQL for cross-functional reporting. Redbird maintains the sync automatically, handling schema changes and incremental updates so your SQL-based dashboards always reflect current customer data.
Send custom track events to Segment when transactions, orders, or account balances in Azure SQL cross defined thresholds. Redbird monitors your database and fires events that activate campaigns and alerts across your entire stack downstream of Segment.
Automatically route raw Segment events into Azure SQL tables for long-term storage, compliance audits, and SQL-based analysis. Redbird handles schema mapping, partitioning, and deduplication so your archive stays queryable and organized without custom pipeline code.
Monitor discrepancies between behavioral data in Segment and transactional records in Azure SQL. When events reference missing products, invalid account IDs, or outdated pricing, Redbird flags the issue and notifies data teams through your existing alert channels.
Keep Segment user traits synchronized with customer records in Azure SQL as subscriptions change, accounts upgrade, or support flags are added. Redbird detects changes in your database and pushes updated properties to Segment without scheduled batch jobs or API scripts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure SQL's relational schema and Segment's event-based data model, so it can map transactional records to customer events intelligently.
Redbird reads your Azure SQL table structures, foreign key relationships, and business logic, then maps them to Segment's track calls, identify calls, and user traits without configuration files. It automatically handles type conversions between SQL Server data types and Segment's JSON schemas, manages incremental syncs based on timestamp columns, and resolves entity relationships so customer records join cleanly with behavioral events. When your database schema evolves, Redbird adapts the mappings without breaking your workflows.
faster than building custom Azure Functions to sync Azure SQL with Segment
Redbird can pull from Azure SQL and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Segment, or from Segment back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any database change in Azure SQL or customer event in Segment, then take action in either system.
Trigger when a new record is added to any Azure SQL table or view.
Detect when specific columns change in existing database records.
Fire when a custom SQL query returns a result that meets defined conditions.
Upsert rows into Azure SQL tables based on primary keys or unique constraints.
Run existing stored procedures with dynamic parameters from workflow data.
Execute UPDATE, DELETE, or data manipulation queries against Azure SQL.
Trigger when a specific customer action or event flows into Segment.
Fire when an identify call updates user traits or creates a new profile.
Detect when event metadata meets specific criteria like revenue thresholds or product categories.
Create custom track events in Segment from Azure SQL data changes.
Push new identify calls to Segment with updated user properties from your database.
Update account-level data in Segment with enterprise attributes from Azure SQL.
Sync Azure SQL and Segment in minutes without writing pipeline code. Redbird handles the schema mapping, incremental updates, and data transformations automatically.