Redbird AI syncs customer data between Azure SQL and Marketo automatically. Stop manually exporting database records to CSV, importing lead lists, and reconciling customer attributes across systems — let AI keep your marketing platform in sync with your source-of-truth database.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull firmographic data, contract details, and account attributes from Azure SQL tables into Marketo lead and company fields. Keep marketing automation enriched with the latest customer data from your operational database without manual exports or scheduled batch jobs.
Push lead scores, program membership, and lifecycle stage changes from Marketo back into Azure SQL customer records. Give your product, sales, and analytics teams visibility into marketing engagement data stored in your central database.
Append usage metrics, subscription tier, contract value, and renewal dates from Azure SQL into Marketo custom fields. Enable account-based marketing campaigns segmented by actual product engagement and customer value instead of basic demographic data alone.
Join Marketo campaign performance with customer revenue data, product adoption metrics, and sales outcomes stored in Azure SQL. Generate comprehensive attribution reports that connect marketing activity to business results without writing SQL queries or maintaining ETL pipelines.
Launch targeted email sequences when Azure SQL tables are updated with events like subscription upgrades, usage thresholds, renewal windows, or support escalations. Automate lifecycle marketing based on real customer behavior in your operational database.
Write email opens, clicks, form fills, and program membership changes from Marketo into Azure SQL for long-term storage and analysis. Build a complete marketing data warehouse that integrates with your existing Azure analytics stack and Power BI dashboards.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure SQL table schemas and Marketo's lead database structure, so you can sync customer data, enrich marketing profiles, and build cross-system workflows without writing integration code.
Redbird maps Azure SQL columns to Marketo lead fields, custom objects, and program attributes automatically. It handles data type conversions between SQL Server types and Marketo field formats, manages upsert logic based on email or external IDs, and navigates Marketo's API pagination and rate limits. Whether you're syncing customer tables, product usage logs, or transaction history, Redbird translates between relational database structures and Marketo's marketing automation model without custom ETL code.
faster than building Azure Data Factory pipelines with Marketo REST API connectors
Redbird can pull from Azure SQL and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Marketo, or from Marketo back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any database event in Azure SQL or marketing activity in Marketo — Redbird handles the rest.
Trigger when a new customer, account, or transaction record is added to an Azure SQL table.
Trigger when specific columns are modified, like contract value changes, subscription tier updates, or status flags.
Trigger when an aggregate query result exceeds a threshold, like total usage, account health score, or support ticket count.
Write new records to Azure SQL tables from Marketo data or transformed results.
Modify existing Azure SQL records based on Marketo engagement events or campaign membership changes.
Call Azure SQL stored procedures with dynamic parameters from Marketo data for complex database operations.
Trigger when new leads enter Marketo or when lead field values change from forms, imports, or integrations.
Trigger when a lead's behavior or demographic score crosses a defined threshold for sales readiness.
Trigger when leads achieve specific program statuses like 'Attended', 'Engaged', or move through nurture campaign milestones.
Upsert lead records in Marketo with customer data, product usage metrics, or account attributes from Azure SQL.
Enroll leads in Marketo nurture streams, smart campaigns, or event programs based on Azure SQL data changes.
Sync Azure SQL transaction, product, or usage data into Marketo custom objects linked to lead records.
Sync Azure SQL and Marketo in minutes, not weeks. Give your marketing team access to real customer data from your database without building custom integration pipelines or maintaining API connectors.