Sync customer data, purchase history, and behavioral events from your enterprise database directly into Klaviyo segments and campaigns. Stop writing custom scripts to export data, manually uploading CSVs, or waiting on engineering to sync marketing lists.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push new and updated customer records from your Azure SQL database into Klaviyo as profile data. Keep email marketing segments synchronized with your source-of-truth customer database without manual exports or scheduled batch jobs.
Monitor order status updates in your Azure SQL transactions table and automatically trigger Klaviyo email flows for shipping confirmations, delivery notifications, or fulfillment delays. Connect operational database events directly to customer communication.
Calculate customer lifetime value, total orders, average order value, and product affinity from Azure SQL transaction data and write these computed fields into Klaviyo custom properties. Enable sophisticated segmentation based on your complete transactional history.
Capture email opens, clicks, conversions, and SMS engagement from Klaviyo and store them in your Azure SQL data warehouse tables. Combine marketing performance data with sales, product, and operational datasets for unified reporting.
Push product inventory levels, pricing changes, and new SKU data from Azure SQL directly into Klaviyo's catalog. Keep email content blocks, abandoned cart reminders, and product recommendation flows synchronized with your master product database.
Query Azure SQL for upcoming subscription expirations, contract renewals, or membership anniversaries and automatically create or update targeted Klaviyo segments. Trigger retention campaigns based on precise dates from your billing database.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure SQL schema structures and Klaviyo's profile, event, and metric models — so your enterprise database talks directly to your marketing platform.
Redbird automatically understands your Azure SQL table relationships, foreign keys, and custom column names — then intelligently maps them to Klaviyo profile properties, custom events, and metrics. The AI handles data type conversions between SQL Server types and Klaviyo's API requirements, manages incremental syncs using timestamp columns, and adapts when your database schema evolves. No rigid field mapping configurations or brittle transformation scripts required.
faster than building custom ETL jobs and API integrations
Redbird can pull from Azure SQL and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Klaviyo, or from Klaviyo back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any database event in Azure SQL or any marketing activity in Klaviyo — Redbird connects them intelligently.
Fires when a new record is added to any specified table in your Azure SQL database.
Triggers when an existing row is modified based on timestamp or version columns.
Monitors a SQL query result set and triggers when data meets specific conditions.
Write new rows into Azure SQL tables from data in other systems.
Modify records in Azure SQL based on primary key or unique identifiers.
Run existing SQL Server stored procedures with dynamic parameters from workflow data.
Fires when a contact subscribes to email or SMS lists in Klaviyo.
Triggers when a Klaviyo campaign is sent to a segment or list.
Fires on email opens, clicks, or other engagement activities tracked by Klaviyo.
Add new profiles to Klaviyo or update existing profile properties and custom attributes.
Send behavioral or transactional events to Klaviyo to trigger flows and campaigns.
Assign profiles to specific Klaviyo lists or segments for targeted campaigns.
Start syncing Azure SQL and Klaviyo today. Connect your enterprise database to marketing automation and let AI handle the data work.