Automate the flow of customer data, behavioral exports, and audience segments between your Azure data lake and marketing campaigns. Stop writing custom scripts to move CSV files or building point-to-point integrations just to keep marketing data in sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically upload refined customer segments stored as Parquet or CSV files in Blob Storage directly into Marketing Cloud data extensions. Redbird maps your data warehouse schema to Marketing Cloud contact attributes and handles incremental updates without manual imports.
Export email sends, opens, clicks, and journey performance data from Marketing Cloud into structured files in Blob Storage. Redbird extracts event data on schedule and organizes it into date-partitioned folders ready for analysis in Azure Synapse or Databricks.
Push propensity scores, churn predictions, and customer lifetime value models from your Azure analytics environment back into Marketing Cloud as subscriber attributes. Redbird reads model output files from Blob Storage and updates the corresponding data extensions automatically.
Launch Marketing Cloud data extension imports immediately when CRM extracts, transaction files, or third-party data feeds arrive in designated Azure containers. Redbird monitors blob creation events and initiates the import workflow without manual intervention or scheduled polling.
Capture opt-out events, bounce lists, and suppression data from Marketing Cloud and write them to Blob Storage for centralized consent management. Redbird extracts these lists daily and formats them to match your governance team's reporting requirements.
Monitor expected data file deliveries from Azure pipelines that feed Marketing Cloud campaigns and notify teams when files are late or missing. Redbird tracks blob upload patterns and sends alerts to Slack or email when dependencies aren't met on schedule.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Blob Storage and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Blob Storage's file formats and container structures and Salesforce Marketing Cloud's data extension schemas, subscriber attributes, and import specifications.
Redbird maps between blob container paths, Parquet schemas, and CSV structures in Azure and Marketing Cloud's data extensions, sendable data relationships, and contact attributes. It understands primary keys for subscriber matching, handles Marketing Cloud's field type requirements, and transforms nested JSON or columnar data into the flat structures Marketing Cloud expects. When new attributes appear in your Azure files or data extension schemas change, Redbird adapts the mapping without manual configuration.
faster than building file transfer scripts and import automation with Marketing Cloud API
Redbird can pull from Azure Blob Storage and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Blob Storage or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Blob Storage into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Azure Blob Storage. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from blob upload events in Azure or campaign activities in Marketing Cloud, then automate data operations across both platforms.
Fires when a file is created or updated in a specified Azure Blob Storage container or path prefix.
Triggers when a new blob arrives matching specific filename conventions like date stamps or data source identifiers.
Runs on a schedule to check for new or modified files in designated container folders.
Writes data to Azure Blob Storage in specified format and container path.
Retrieves file data from Blob Storage and parses CSV, JSON, or Parquet format for downstream use.
Relocates processed files to archive containers or deletes them after successful ingestion.
Fires when a subscriber reaches a specific milestone in a Marketing Cloud journey.
Triggers on email opens, clicks, bounces, or unsubscribes for real-time event capture.
Detects when subscriber counts in a data extension cross thresholds or change unexpectedly.
Uploads records to a Marketing Cloud data extension with upsert or overwrite logic.
Modifies contact profile fields or preference center attributes for existing subscribers.
Extracts data extension contents in CSV or delimited format for external processing.
Sync Azure Blob Storage and Salesforce Marketing Cloud without building custom file transfer pipelines or managing API integrations. Redbird handles the data mapping, transformations, and orchestration automatically.