Connect Azure Blob Storage and
FullStory with AI

Redbird AI syncs FullStory session data and behavioral analytics directly to Azure Blob Storage—no more manual CSV exports or fragile API scripts. Automate the pipeline from digital experience insights to your data lake, and unify user behavior with product, revenue, and infrastructure data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Export FullStory session replays and event data to Azure data lake daily

Automatically extract FullStory session events, custom properties, and user metadata to Azure Blob Storage in Parquet or JSON format. Schedule nightly exports so data science teams can join behavioral data with product analytics, CRM records, and transaction logs without waiting on manual dumps.

Archive historical FullStory session data to cost-effective Azure cold storage

Move aging FullStory session recordings and event streams from live retention into Azure Blob cool or archive tiers. Preserve complete user interaction history for compliance, forensic analysis, and long-term trend studies while reducing FullStory data retention costs.

Enrich FullStory events with customer attributes from Azure data lake files

Read enriched customer profiles, tier assignments, or feature flags from Azure Blob Storage and push metadata back into FullStory as custom user properties. Segment session replays by data warehouse-derived cohorts without rebuilding pipelines or writing Spark jobs.

Generate weekly UX friction reports combining FullStory and Azure warehouse data

Pull rage clicks, error clicks, and dead click metrics from FullStory, join with revenue and support ticket data staged in Azure Blob Storage, and write summary reports back as CSV or JSON. Quantify the dollar impact of UX issues with cross-system attribution.

Trigger alerts when FullStory conversion funnel data lands in Azure staging buckets

Monitor Azure Blob Storage containers for new FullStory funnel exports or behavioral event files. Alert data engineering when batch ingestion completes so downstream ETL jobs, Databricks notebooks, or Synapse pipelines can run without manual coordination.

Sync FullStory segment definitions from versioned JSON config files in Azure

Store FullStory segment rules and filtering logic as JSON or YAML in Azure Blob Storage under version control. When config files change, automatically update or create corresponding segments in FullStory to keep analytics definitions in sync with code deployments.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Blob Storage and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's event schemas, session metadata structures, and custom property mappings—plus Azure Blob Storage container hierarchies, file formats, and access tier policies.

AI that reads FullStory events and Azure storage schemas

Redbird's AI natively parses FullStory's session replay metadata, event streams, custom user vars, and segment exports—then maps them to Azure Blob Storage directory structures, Parquet column schemas, and JSON objects. No manual field mapping or schema translation. Redbird detects when FullStory adds custom properties or when Azure containers change naming conventions, and adapts pipelines automatically without breaking downstream analytics.

FullStory event JSON parsing
Azure Blob directory routing
Parquet schema generation
Custom property mapping
10×

faster than building custom FullStory export scripts and Azure upload automation

No Python SDKs, SAS token rotation, or cron job debugging required

Auto-generated reports

Redbird can pull from Azure Blob Storage and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Blob Storage or FullStory.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Blob Storage into FullStory, or from FullStory back into Azure Blob Storage. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any FullStory session event or Azure Blob Storage file operation—Redbird handles authentication, schema parsing, and data transformation.

Azure Blob Storage
Triggers & Actions
Trigger

New blob uploaded to container

Fires when a new file appears in a specified Azure Blob Storage container or virtual directory path.

Trigger

Blob modified in staging directory

Triggers when an existing blob is overwritten or updated in a monitored Azure storage location.

Trigger

File count threshold exceeded

Activates when the number of blobs in a container surpasses a defined limit, signaling batch completion.

Action

Upload JSON or Parquet file to container

Write structured data as a new blob to Azure Blob Storage with specified path and content type.

Action

Move blob to archive or cool tier

Change the access tier of an existing blob to optimize storage costs for infrequently accessed data.

Action

Read and parse blob contents

Fetch a blob by path, parse JSON, CSV, or Parquet format, and pass structured data to downstream workflow steps.

FullStory
Triggers & Actions
Trigger

New session recorded

Fires when FullStory captures a new user session, providing session URL, user properties, and device metadata.

Trigger

Rage click or error click detected

Triggers when FullStory identifies frustration signals like repeated clicks on unresponsive elements.

Trigger

User completes conversion funnel

Activates when a user finishes a defined funnel, passing through event timestamps and custom conversion properties.

Action

Create or update custom user property

Set a custom attribute on a FullStory user record to enrich session replay filtering and segmentation.

Action

Export segment data as JSON

Pull all users matching a FullStory segment definition and return structured event and property data.

Action

Retrieve session event stream

Fetch the complete event timeline for a specific FullStory session, including clicks, page views, and custom events.

Azure Blob Storage
+
FullStory

Ready to connect your stack?

Stop writing custom export scripts to move FullStory data into Azure. Redbird AI builds the pipeline in minutes and keeps it running as schemas and storage structures evolve.

Get started → Book a demo